MENUEXAMPLE.gif

Developed with industry assistance, this program has been offered to fill the growing need for wine marketers, people who are productive problem-solvers for the wine industry. The program focuses on the principles of marketing including influencing the purchasing decisions of consumers, market research, communication and strategic planning. The course also includes components of business management, viticulture and oenology.

Career options include positions in marketing for small and medium size wineries, sales, product and brand management, public relations, cellar door management, buyers, tourism and hospitality and export.