About our Brand

Our brand is not simply our logo. It's much, much more.

Our brand is the perception that all the University's communities create in people's minds. Some of the tools we use to frame this communication are the University's logo, positioning line, visual brand language and tone of voice. These, together with the experiences we create, form our brand identity.

To maximise the impact of our work and communications, and to achieve the greatest recognition, it is important that the University presents itself as a single, consistent brand.

The Brand Standards is a critical tool in maintaining a consistent approach.

Brand Essence

More information about our brand characteristics, positioning and touch points can found in the Brand Essence section of the Brand Standards.