Brand Standards

The Brand Standards represent an important step forward for the University. Its use will help to secure our strong market presence throughout an increasingly competitive era in higher education.

There are many benefits of having a clearly defined and consistent framework to communicate our brand. These include:

• allowing markets to recognise us quickly and easily, creating a level of comfort and familiarity that helps to build trust and loyalty.
• making sure consistent brand communication builds and strengthens the brand. This, in turn, benefits everyone connected to the University's strong brand and reputation.

The Brand Standards take into account the diversity of the University's many markets - and the diverse communication needs of these markets. The Brand Standards are not designed to be restrictive, but allow for unique market differentiation through imagery - a very powerful tool.

Download the Brand Standards