Life Impact Graphic

The positioning tagline 'Life Impact' has been revitalised through the use of typography.

The two words are stacked vertically and the typography turns the word 'impact' from a noun into an active and personalised verb. The letter 'I' in 'life' has the same typographic treatment as 'IMPACT' so that the eye is visually drawn to the statement 'I IMPACT'. Visually the 'I' remains within the word 'life' weaving it back into the positioning line 'Life Impact'.

Life Impact Graphic Positioning

The Life Impact graphic has a fixed position on all visual communication materials and strict rules apply to its use.

See the Design Architecture section of the Brand Standards for information on the positioning of this graphic.

More Life Impact Graphic Information

The Brand Elements section of the Brand Standards provides more information about usage requirements.