Logo
The University of Adelaide logo is based on the Coat of Arms.
It is made up of a shield, scroll and logotype and can be displayed either stacked (vertically) or horizontally.
While both the stacked and horizontal versions of the logo are correct, the preferred execution is the stacked version because it commands a greater presence. No other variations are allowed.
| Stacked/Vertical | Horizontal |
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Logo Elements
The Shield
The shield features an open book and the Southern Cross.The Scroll
The scroll contains the Latin words 'Sub Cruce Lumen' - meaning 'the light (of learning) under the (Southern) Cross'.The logotype
The logotype uses the Optima Roman typeface for the words 'THE UNIVERSITY' and 'ADELAIDE' and Adobe Garamond Pro Italic for the word 'of'. -
More Logo Information
The Brand Elements section of the Brand Standards has more details about our logo, including:
- Logo composition
- Clear space requirements and sizing
- Correct logo execution including colour options
- Incorrect usage
For more information, you can also contact the Creative Services Manager, Marketing & Communications.
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Download the Logo
The University logo has a number of different colour options. These are available to download:
Please note: the preferred execution of the logo is the stacked/vertical version.
Please Note
All brand elements must be used as indicated in the Brand Standards and without modification, to ensure that the University's brand integrity is maintained.
Any brand or marketing advertising developed outside Marketing and Communications should be sent to brandapprovals@adelaide.edu.au. This enables review against the Brand Standards design architecture, prompting additional external designer education if required.
