Photography & Graphics
Photography and graphics play an important role in the way we communicate. They have the ability to capture the spirit and essence of our University: its students, staff, learning and research environments.
Photography
Photographs need to be relevant, fresh and engaging. If you aren't using one of the photographs from the Photo Library website, you may use stock or commissioned photographs.
- Stock Photography
Example of stock photograph
Readily available online, stock photography offers easy, creative solutions for clients who may not have the budget or time to commission specific photography.
In many cases, stock photography is the logical and right choice. However, it is important to ensure stock photography meets the criteria for on-brand photography.
Examples of on-brand and off-brand photographs can be found in the Imagery, Graphics and Illustrations section of the Brand Standards.
- Commissioned Photography
Example of commissioned photograph
When commissioning photographers there are a number of things to consider:
- Check licensing arrangements
- Make sure people in the photograph have signed a talent release form, available on the Marketing & Communications website
- Plan the photoshoot
- Make sure the photographer knows the University's brand style.
More information is available in the photoshoot guidelines on the Marketing & Communications website and in the Imagery, Graphics and Illustrations section of the Brand Standards.
Examples of Photography Style
Photograph selection is also important to make sure you achieve the desired visual impact. Some examples of approved and unapproved photographs can be found below:
- Approved Photography
These are examples of the style of photography that is recommended and are deemed as on-brand for the University.
Students doing research
Following OH&S standards
Topical, modern photograph
Natural feel photograph
- Unapproved Photography
These are examples of the style of photography that is not recommended and are deemed as off-brand for the University.
Outdated photograph
Cheesy photograph
Not following OH&S standards
(i.e. no gloves)
Low resolution photograph
More information can be found in the Imagery, Graphics and Illustrations section of the Brand Standards.
Graphics
Example of an approved graphic
Graphics and illustrations can be used across University communication materials as long as they comply with the Brand Standards.
They are not logos and must not be treated, seen or used as such.
The Brand Standards do not endorse the use of 'clip-art' on communication materials as they do not add any creative or brand value to materials.
Examples of on-brand and off-brand graphics can be found in the Imagery, Graphics and Illustrations section of the Brand Standards.
If you have any questions regarding the use of graphics or illustrations please contact the Creative Services Manager, Marketing and Communications.
