Social Media Guide
The Social Media guide provides an overview of social media and its use at the University of Adelaide.
Downloadthe Social Media GuideSocial Media
Social media is an important part of the University's communications mix. It provides the University with a great opportuntity to interact with current and prospective students, staff, alumni and the community.
All official University of Adelaide social media channels must be correctly branded.
If you manage an official University of Adelaide Facebook or Twitter channel, please read the relevant sections below.
- Facebook
Your Facebook page allows you to display a cover photo as well as a profile picture.
Only official University Facebook pages or groups may use the University of Adelaide logo in their profile pictures. The use of visual identity elements (such as the logo) are not allowed for personal Facebook accounts.
Profile Picture
The profile picture is an important graphical device used to brand University approved and endorsed facebook pages.
Correct use of University of Adelaide organisational corporate signatures [vertical] are the endorsed solution for profile picture. Any other incorrect use of custom profile pictures are distinctly off-brand and not endorsed.
Please note: some adjustments maybe required to the signature graphics to ensure optimal display, please contact the Digital Media team for help.
Size of the profile picture 180px x 180px (shrinks to 125px x 125px)
Cover Photo
The size of the cover photo on your Facebook page is 851px x 315px.
For more information about setting up or managing an official University Facebook account, please contact the Digital Media team in Marketing & Communications.
- Twitter
Official University of Adelaide (UoA) accounts on Twitter use a profile picture and the account description to create a clearly visible identity.
Special Twitter Profile Requirements
- Include UoA in the 'Name' field (20 characters).
- Use the 160 characters of the bio to describe the account and provide the personal Twitter 'handles' of account administrators.
- Use the 'Web' field in your profile to link back to your page on the UoA website.
Profile Picture Format: 250px width (height varies depending on distinction)
In line with the limited number of characters on Twitter, the University's visual identity for Twitter accounts features the monogram "UoA" and the symbol, and the distinction follows below:
Only the official UoA account '@UniofAdelaide' on Twitter uses the profile picture with the full University name:
Contact interact@adelaide.edu.au if you would like to more information about your Twitter account.
More Social Media Information
For more information on social media, please contact the Digital Media team in Marketing & Communications.
You can also download the social media guide from the Marketing & Communications website.
