Report on the Economic Contributions and Characteristics of grapes and wine and wine in Australia. September 2009
Over the past two decades, the Australian wine industry has been through a remarkable period of export-oriented growth. The vineyard area in Australia has trebled over the 20 vintages to 2008. Today, nearly two-thirds of Australia's production is exported and production itself has increased nearly four-fold since the early 1980s. Moreover, the average price of those exports has more than trebled in nominal terms over that period. Meanwhile, domestic consumption of wine is becoming more focused on higher quality offerings. This export-led growth and quality upgrading, assisted by ‘Brand Australia' generic promotion abroad, has added remarkable wealth and vitality to many rural regions of Australia and it has also altered the characteristics of production.
The next stage of generic promotion is focusing among other things on ‘regional heroes'. Regional differences within the industry are considerable, which is worthy of celebrating and promoting. Information on them is also needed to assist in developing strategies to adapt to climate change and developments in water markets. This dynamic is altering the optimal methods of production and possibly even the optimal regional location for producing particular varieties of winegrapes.
For that reason, this report summarizes the industry's economic contributions and key characteristics not only nationally but also regionally. In doing so it reveals the increasing distinctiveness of the various regions as they seek to add value by differentiating themselves from each other and from producers abroad. Numerous tables and figures of data are provided at the end of the report. They are followed by an Appendix which provides one page of statistics for each of 26 major wine regions of Australia. They are followed by summary tables for each of the main producing states, and for the three climate zones identified (hot, warm and cool).
For those interested in compiling their own tables of data, an Excel file of the raw numbers can be downloaded HERE. In using these numbers, please acknowledge the source as follows: Anderson, K., S. Nelgen and E. Valenzuela, "Compendium of Grape and Wine Data for Australia's Wine Regions, 1999-2008", Spreadsheet at www.adelaide.edu.au/cies/research/wine/pubs,
by Glyn Wittwer and Kym Anderson
Republished by the University of Adelaide Press 2009
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