AGRIBUS 7055 - Global Food and Agricultural Markets

North Terrace Campus - Trimester 3 - 2023

International food and agricultural markets have changed dramatically over the last several decades due to accelerating technological change, growing international trade, industrial integration, increasing disposable incomes, and rising food safety and environmental concerns. The agri-food system has evolved from producing and selling primarily homogeneous agricultural commodities to focusing more on value-adding, differentiation and coordination with other firms in the food chain. In order to remain competitive, some agribusiness firms are developing more of a marketing orientation, focusing increasingly on product development to meet heterogeneous consumer preferences and distinct market segments. The dynamic and increasingly global nature of food systems increases the need for sophisticated skills in market analysis, market planning and marketing management. This course approaches global food and agricultural marketing from a managerial perspective. It introduces the basic concepts in economic and marketing theories and place them in the unique context of food and agricultural production, processing, distribution, wholesaling and retailing, where discussion of markets are integrated with business marketing principles and strategy. Students will gain an understanding of the unique and changing structural, institutional, organizational and political aspects of food chains, as well as the fundamental economic theories and concepts necessary for analysis of global food and agricultural markets.

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Course Details

Course Code	AGRIBUS 7055
Course	Global Food and Agricultural Markets
Coordinating Unit	Centre for Global Food & Resources
Term	Trimester 3
Level	Postgraduate Coursework
Location/s	North Terrace Campus
Units	3
Contact	Taught as an intensive
Available for Study Abroad and Exchange	Y
Assumed Knowledge	Basic understanding of Agriculture & food production &/or business principles
Assessment	Assignments and in-class exercises, engagement

Course Staff

Course Coordinator: Dr Di Zeng

Name:	Dr. Di Zeng
Location:	Room 6.24, Level 6 Nexus 10
Telephone:	8313 6226 (work, email preferred)
Email:	di.zeng@adelaide.edu.au
Consultation hours:	By appointment, please email

Course Timetable

The full timetable of all activities for this course can be accessed from Course Planner.

Course Learning Outcomes

On successful completion of this course, students will be able to:

1	Describe the mechanisms of and factors affecting market demand and supply;
2	Identify the trends and socioeconomic mechanisms in global food markets;
3	Analyse market opportunities/threats for rising agribusinesses;
4	Apply basic economic and financial methods to address food market/marketing issues.

University Graduate Attributes

This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

University Graduate Attribute	Course Learning Outcome(s)
Attribute 1: Deep discipline knowledge and intellectual breadth Graduates have comprehensive knowledge and understanding of their subject area, the ability to engage with different traditions of thought, and the ability to apply their knowledge in practice including in multi-disciplinary or multi-professional contexts.	1,2,3,4
Attribute 2: Creative and critical thinking, and problem solving Graduates are effective problems-solvers, able to apply critical, creative and evidence-based thinking to conceive innovative responses to future challenges.	1,2,3,4
Attribute 3: Teamwork and communication skills Graduates convey ideas and information effectively to a range of audiences for a variety of purposes and contribute in a positive and collaborative manner to achieving common goals.	1,2,3,4
Attribute 4: Professionalism and leadership readiness Graduates engage in professional behaviour and have the potential to be entrepreneurial and take leadership roles in their chosen occupations or careers and communities.	1,2,3,4
Attribute 5: Intercultural and ethical competency Graduates are responsible and effective global citizens whose personal values and practices are consistent with their roles as responsible members of society.	2,3,4
Attribute 6: Australian Aboriginal and Torres Strait Islander cultural competency Graduates have an understanding of, and respect for, Australian Aboriginal and Torres Strait Islander values, culture and knowledge.	NA
Attribute 7: Digital capabilities Graduates are well prepared for living, learning and working in a digital society.	4
Attribute 8: Self-awareness and emotional intelligence Graduates are self-aware and reflective; they are flexible and resilient and have the capacity to accept and give constructive feedback; they act with integrity and take responsibility for their actions.	2,3,4

Learning Resources

Required Resources

It is recommended that student also read, view or listen to other material on the topic so they can bring different points of view to class discussions.

Given COVID-restrictions, a follow-up session over Zoom will be held twice a week to allow offshore students to conduct Q & A. In-class students are welcome to join, too, though they are encouraged to ask questions either after each teaching session or see me at agreed time with email arrangements.

Recommended Resources

Please refer to MyUni

Online Learning

Please refer to MyUni

Learning & Teaching Modes

The course will use a participatory approach. Students are expected to attend all lectures and engage positively. The 4-hour lectures will use a combination of a regular lecture format, case studies and classroom discussions. The course will make extensive use of MyUni. Students will need check MyUni and their email account regularly.

Workload

The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

The University expects full-time students (i.e. those taking 12 units per semester) to devote a total of 48 hours per week to their studies. This means students will need to work intensively during the 3-week course.

Learning Activities Summary

Learning Activities	Related Learning Outcomes
Lectures	1,2,4
Case studies	1,2,4
Classroom discussions	3,4

**Learning Activities** **Schedule**
Topics
I. Market essentials	What is a market? Economic analysis of agricultural and food markets The demand side: food consumption The supply side: agricultural production
II. Overview of the global food markets	Alighment of demand and supply Agricultural development and food security Environmental markets International trade of agricultural products
III. Regional agricultural and food markets	Affluent nations Developing economies Asian Pacific countries Interregional differences and simialrities
IV. Agribusiness and agricultural marketing	The rise of agribusiness Agribusiness organisation Agricultural and food marketing Business location
V. Agribusiness management	The role of agribusiness manager Financial management Operations management Human resources management
VI. Strategic behavior of agribusiness	Strategic market planning Agribusiness investment decisions Course review Final Examination

The University's policy on Assessment for Coursework Programs is based on the following four principles:

Assessment must encourage and reinforce learning.
Assessment must enable robust and fair judgements about student performance.
Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
Assessment must maintain academic standards.

Assessment Summary

Assessment Task	Task Type	Due	Weighting	Learning Outcome
Academic Integrity Module	Individual	The last day of class	2%
Six individual assignments (5% each)	Individual	Various dates to be annouced after each session	30%	1,2,3,4
Engagement (in face-to-face/online discussion sessions)	Individual	The last day of class	8%	1,2,3,4
Final exercise (either in-class or online)	Individual	During the last day of class	60%	1,3,4
Total			100%

Note that 2 marks deduction from each assignment will be exercised for every working day elapsed after the deadline.

Assessment Detail

The outcome of the course will be assessed jointly in four aspects:

Completion of the Academic Integrity Module accessible from the course webpage on MyUni. This is due the last day of class (end of day).
Six individual assignments (5% each, 30% total). Deadlines vary which will be announced during class and on MyUni Assignment page.
Engagement (8%), including attendance in all teaching sessions or usage of MyUni course video recordings, discussion either after class or over Zoom (session details to be annouced), MyUni discussion board and/or email queries, etc.
Final exercise (60%) is a 1.5-hour exercise where the students apply their learned knowledge and skills to solve some practical problems either in-class (on the last day of class) or remotely (download problem set from MyUni and email back to instructor).

Submission

All submission of assignments needs to be through MyUni.

Note that two marks deduction (out of the marks for each assignment) will be given for every working day elapses after the deadline.

Course Grading

Grades for your performance in this course will be awarded in accordance with the following scheme:

M10 (Coursework Mark Scheme)
Grade	Mark	Description
FNS		Fail No Submission
F	1-49	Fail
P	50-64	Pass
C	65-74	Credit
D	75-84	Distinction
HD	85-100	High Distinction
CN		Continuing
NFE		No Formal Examination
RP		Result Pending

Further details of the grades/results can be obtained from Examinations.

Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

Final results for this course will be made available through Access Adelaide.

Student Feedback

The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
Student Support
Policies & Guidelines
This section contains links to relevant assessment-related policies and guidelines - all university policies.
Fraud Awareness

Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.

Authorised by:	Deputy Vice-Chancellor and Vice-President (Academic)
Maintained by:	Course Outlines Administrator