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Bachelor of Commerce (Marketing)

Campus North Terrace Campus

Degree Type Bachelor

Duration 3 years full-time or part-time? equiv.

SATAC Code N/A

2009
ATAR 80

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  • Program Outline
    The Bachelor of Commerce (Marketing) is designed to provide students with a sound background in business, together with an understanding of marketing’s role within and between organisations. People seeking careers in marketing are expected to have well-developed decision-making skills and to be innovative in their approach to business problems and situations. As a result the marketing courses are combined with general business studies, and the development of practical skills and knowledge is integrated with an understanding of current theories and the latest research. This degree not only provides grounding in marketing theory, but also provides opportunities to prepare marketing reports and plans, undertake a diagnostic case study of an exporting firm, analyse advertisements in a variety of media, and apply market research as part of a group project that focuses on a real business problem.
  • Related Programs
  • Admission and Fee Information

    Choose your applicant type to view the relevant admissions information for this program.
    I am a:

    Domestic applicants

    Not a domestic applicant? ?

    2009 CSP ATAR 80
    2009 CSP IB 27
    Annual tuition fees ?
    Commonwealth-supported place: $8,859
    Mid-year entry? Yes
    Enquiries University Contact Centre
    Selection Criteria ?
    Year 12 applicants
    You must not have completed more than 2 years full time equivalent university study (48 units). You compete for a place with your Tertiary Entrance Rank (TER).
    Alternative entry pathways
    • Higher Education applicants
      You must have completed at least half a year full time equivalent university study. A Grade Point Average (GPA) is calculated for each separate program you have undertaken (apart from some double degree programs where the GPA is combined). You compete on the basis of your best GPA.
    • VET applicants
      You must have completed an AQF Diploma or above. Your application will be ranked manually according to your TAFE results.
    • Special Entry applicants
      You must be 18 years or over before February 1st of the year that you will be studying. If you have studied a higher education program within the last two years, you must not have studied more than 2 years full-time equivalent in that program and you must not hold a completed higher education level award. If you meet this criteria, you will be ranked according to your result in the Special Tertiary Admissions Test (STAT). Personal Competencies (PC) and Employment Experience (EE) statements are not considered for entry into the Bachelor of Commerce and your STAT result is not weighted between verbal and quantitative components. Indigenous applicants may be eligible for entry through the Aboriginal and Torres Strait Islander Access Scheme. See Wilto Yerlo for further information.
    • Without formal qualifications?
      You may be eligible for our special access schemes.
    How to Apply ?

    International applicants

    Not an international applicant? ?

    International ATAR 80
    IB 26
    IELTS Overall 6 [more info]
    Annual tuition fees ? International student place: $24,150
    Mid-year entry? Yes
    Enquiries University Contact Centre
    Selection Criteria ?
    Equivalent Scores
    International ATAR 80
    IB 26
    IELTS
    Overall
    Reading
    Listening
    Speaking
    Writing
    6
    5.5
    5.5
    6
    6
    How to Apply ?

    International applicants applying with Australian year 12 results

    Not an international applicant applying with Australian year 12 results? ?

    International ATAR 80
    Annual tuition fees ? International student place: $24,150
    Mid-year entry? Yes
    Enquiries University Contact Centre
    Selection Criteria ?
  • Study Plans

    The study plans ? given are examples of pathways through this degree for students that commenced their program in 2010 (refer to the program rules). Students that commenced in previous years should refer to the tabs above(referring to years) or consult their Faculty for advice.

    For students commencing Level 1 in 2010: 

    Level I

     Core courses

    Electives 

    • Four Level I Electives*
    Level II

    Core courses

    Electives 

    • Four Level II Electives*
    Level III
    (PLEASE NOTE: Course codes below are only applicable from 2010)

    Core courses

    • MARKETNG 3502: Market Research III  
    • MARKETNG 3501: International Marketing III
    • MARKETNG 3500: Marketing Communications III
    • MARKETNG 3503: Marketing Strategy and Project

    Electives 

    • Four Level III electives*
  • Career Opportunities
    The degree is designed to equip you for future business roles such as: market planner, sales manager, brand marketer, product and advertising manager, retail manager, public relations officer, advertising executive, service manager and market researcher.

    Potential careers

    Advertising Officer, Market Researcher, Marketer / Marketing Manager, Public Relations Officer / Publicist, Advertising / Wine Promoter, Marketing - Agriculture, Food & Wine, Marketing Planner, Product Development Manager, Product Manager, Product and Advertising Manager, Public Relations Officer, Food Marketer, Tourism, Wine Marketing

  • Graduate Attributes

    Commerce Undergraduate Program Graduate Attributes

  • Program Rules
  • Further Information

    Please direct enquiries to the University Contact Centre
    Phone: +61 8 8313 7335 (toll free 1800 061 459)

    The annual Open Day and Information Night events provide an excellent opportunity to see our campus, meet with academics, and discuss your study options.

  • Useful Links

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.

Last updated: Friday, 24 Feb 2012

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The Bachelor of Commerce is a multidisciplinary degree that aims to develop students’ professional skills in preparation for entering the workforce. Commerce offers a choice of pathways including accounting, corporate finance, international business, management and marketing. The Business School also offers degree programs in Finance. Studies in business can help you make an impact on your future - come along and find out how.

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