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Bachelor of Wine Marketing

Campus North Terrace Campus
Waite Campus

Degree Type Bachelor

Duration 3 years full-time or part-time equiv.

SATAC Code 314621
314625

2011
ATAR 69.7

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  • Program Outline

    PLEASE NOTE THIS PROGRAM IS NO LONGER OFFERED

     

    Students may elect to undertake the Bachelor program in internal or external mode. 

    Internal program: The internal program advances knowledge of wine markets, wine consumers and the value chain for wine. Students develop skills to turn this knowledge into decisions and actions that produce results in the marketplace, and to function in an exciting and fast changing environment by recognising and exploiting developing trends.  Graduates are prepared for careers in marketing or business management in the wine industry, or related industries such as tourism, food and hospitality.

    External program: The external program establishes a solid business and marketing foundation, but in addition caters for the particular demands of the global wine trade, and the unique features of wine industries and wine as a product: including distinctive consumer behaviour and marketing channels, peculiar legal requirements, and a product which requires specialised knowledge to market.  

     

  • Program Structure
    The program establishes a solid business and marketing foundation but in addition caters for the particular demands of the global wine trade, and the unique features of wine industries and wine as a product: including distinctive consumer behaviour and marketing channels, peculiar legal requirements, and a product which requires specialised knowledge to market. Courses in grape growing and wine making practices are an important component of this program, and emphasise how these practices translate into sensory and other product characteristics. These courses include extensive technical wine tasting to develop capacity to evaluate wines critically in terms of style and quality. The program concludes with capstone courses in wine marketing, covering the global wine market and winery business management, integrating knowledge, principles, theories, and methods learned in previous courses. Students can tailor their programs with choices from a range of elective courses in areas such as wine tourism, wine retail and distribution management, and database marketing.
  • Assessment
    • Varies with individual course and includes a combination of verbal assessments, written assignments, practical or examination work
  • Related Programs
  • Admission and Fee Information

    Choose your applicant type to view the relevant admissions information for this program.
    I am a:

    Domestic applicants

    Not a domestic applicant?

    Apply through SATAC www.satac.edu.au
    2011 CSP ATAR 69.7
    Adelaide Approved Score 75
    2011 CSP IB 24
    Annual tuition fees
    Commonwealth-supported place: $8,050
    Mid-year entry? No
    Deferment? No
    Enquiries University Contact Centre
    Selection Criteria
    Year 12 applicants
    You must not have completed more than 2 years full time equivalent university study (48 units). You compete for a place with your Australian Tertiary Admissions Rank (ATAR).

    Alternative entry pathways
    • Higher Education applicants
      You must have completed at least half a year full time equivalent university study. A Grade Point Average (GPA) is calculated for each separate program you have undertaken (apart from some double degree programs where the GPA is combined). You compete on the basis of your best GPA.
    • VET applicants
      You must have completed an AQF Certificate IV or above. Your application will be ranked according to the level of the award.
    • Special Entry applicants
      You must be 18 years or over before February 1st of the year that you will be studying. If you have studied a higher education program within the last two years, you must not have studied more than 2 years full-time equivalent in that program and you must not hold a completed higher education level award. If you meet this criteria, you will be ranked according to your result in the Special Tertiary Admissions Test (STAT). Personal Competencies (PC) and Employment Experience (EE) statements may also contribute to your rank. Your STAT result is not weighted between verbal and quantitative components. If you submit a PC or EE statement, and one of these ranks higher than your STAT score, then the highest ranking statement will contribute 50% to your overall rank and the STAT will contribute the remaining 50%. If you do not submit a PC or EE statement, or if the statements have a lower rank than the STAT, then you will compete for a place on the basis of your STAT result only. Indigenous applicants may be eligible for entry through the Aboriginal and Torres Strait Islander Access Scheme. See Wilto Yerlo for further information.
    • Without formal qualifications?
      You may be eligible for our special access schemes.
    • Other Entry Pathways
    How to Apply
    Apply through SATAC: www.satac.edu.au
    SATAC Codes: 314621 (Internal) 314625 (External)

    International applicants

    Not an international applicant?

    International ATAR 70
    IELTS Overall 6 [more info]
    Annual tuition fees International student place: $26,750
    Mid-year entry? Yes
    CRICOS 031010G
    Enquiries University Contact Centre
    Selection Criteria
    Equivalent Scores
    International ATAR 70
    IELTS
    Overall
    Reading
    Listening
    Speaking
    Writing
    6
    5.5
    5.5
    6
    6
    How to Apply

    International applicants applying with Australian year 12 results

    Not an international applicant applying with Australian year 12 results?

    International ATAR 70
    Annual tuition fees International student place: $26,750
    Mid-year entry? Yes
    Enquiries University Contact Centre
    Selection Criteria
  • Areas of Specialisation
    Electives allow students to specialise in market analysis, national and international marketing, advertising and promotion, finance, consumer behaviour and management.
  • Study Plans

    The study plans given are examples of pathways through this degree for students that commenced their program in 2012 (refer to the program rules). Students that commenced in previous years should refer to the tabs above(referring to years) or consult their Faculty for advice.

    Level I

    Semester 1 (core courses)

    Semester 2 (core courses)

     
    Level II

    Semester 1 (core courses)

    Semester 2 (core courses)

    Plus passes in additional Level II courses to the value of 12 units selected in consultation with the Program Coordinator
    Level III

    Semester 1 (core courses)

    Semester 2 (core courses)

    Plus passes in additional courses to the value of 9 units chosen from:

    It is recommended that students wishing to specialise in marketing include the following courses amongst their electives:

    It is recommended that students wishing to specialise in finance, economics and trade include the following courses amongst their electives:

    or additional courses offered by the Faculty of Science or any courses in the Bachelor of Commerce or Bachelor of Economics for which the student is eligible to enrol.
  • Career Opportunities

    Employment opportunities exist for graduates in:

    • General winery business management
    • Marketing management, market research or consulting
    • Wine brand and product management
    • Wine sales management
    • Wine tourism management
    • Event management

    Potential careers

    Hospitality, Management Consultant, Manager / Business Management, Bioinformatics, Export / Import trade, Government or Corporate Policy Adviser, Public Relations Officer / Publicist, Marketing - Agriculture, Food & Wine, Wine Marketing, Advertising / Wine Promoter

  • Graduate Attributes

    Students are encouraged to take responsibility for developing the following attributes:

    • Knowledge and understanding of the content and techniques of a chosen discipline at advanced levels that are internationally recognised.
    • The ability to locate, analyse, evaluate and synthesise information from a wide variety of sources in a planned and timely manner.
    • An ability to apply effective, creative and innovative solutions, both independently and cooperatively, to current and future problems.
    • Skills of a high order in interpersonal understanding, teamwork and communication.
    • A proficiency in the appropriate use of contemporary technologies.
    • A commitment to continuous learning and the capacity to maintain intellectual curiosity throughout life.
    • A commitment to the highest standards of professional endeavour and the ability to take a leadership role in the community.
    • An awareness of ethical, social and cultural issues and their importance in the exercise of professional skills and responsibilities.
  • Program Rules
  • Further Information

    Please direct enquiries to the University Contact Centre
    Phone: +61 8 8313 7335 (toll free 1800 061 459)

    The annual Open Day and Information Night events provide an excellent opportunity to see our campus, meet with academics, and discuss your study options.

  • Useful Links

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.

Last updated: Tuesday, 5 Jun 2012

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