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Bachelor of Commerce (Marketing)
Campus North Terrace Campus
Degree Type Bachelor
Duration 3 years full-time or part-time equiv.
SATAC Code N/A
2012
ATAR
80.25
- Program Outline
The Bachelor of Commerce (Marketing) is designed to provide students with a sound background in business, together with an understanding of marketing’s role within and between organisations. People seeking careers in marketing are expected to have well-developed decision-making skills and to be innovative in their approach to business problems and situations. As a result the marketing courses are combined with general business studies, and the development of practical skills and knowledge is integrated with an understanding of current theories and the latest research. This degree not only provides grounding in marketing theory, but also provides opportunities to prepare marketing reports and plans, undertake a diagnostic case study of an exporting firm, analyse advertisements in a variety of media, and apply market research as part of a group project that focuses on a real business problem.
- Assessment
May include, but not limited to: Examinations, Group Assignments, Individual Assignments, Consulting Projects, Presentations, Quizzes, Tests, Tutorial Work as prescribed within each course.
- Related Programs
- Admission and Fee Information
Choose your applicant type to view the relevant admissions information for this program.
I am a:Domestic applicants
2012 CSP ATAR 80.25 2012 CSP IB 27 Annual tuition fees Commonwealth-supported place: $9,250Mid-year entry? Subject to availability Deferment? Yes - 2 year Enquiries University Contact Centre Selection Criteria
Year 12 applicants
You must not have completed more than 2 years full time equivalent university study (48 units). You compete for a place with your Australian Tertiary Admissions Rank (ATAR).
Alternative entry pathways
- Higher Education applicants
You must have completed at least half a year full time equivalent university study. A Grade Point Average (GPA) is calculated for each separate program you have undertaken (apart from some double degree programs where the GPA is combined). You compete on the basis of your best GPA.
- VET applicants
You must have completed an AQF Certificate IV or above from a Registered Training Organisation. Your application will be ranked according to the level of the award.
- Special Entry applicants
You must be 18 years or over before February 1st of the year that you will be studying. If you have studied a higher education program within the last two years, you must not have studied more than 2 years full-time equivalent in that program and you must not hold a completed higher education level award. If you meet this criteria, you will be ranked according to your result in the Special Tertiary Admissions Test (STAT). Personal Competencies (PC) and Employment Experience (EE) statements are not considered for entry into the Bachelor of Commerce and your STAT result is not weighted between verbal and quantitative components. Indigenous applicants may be eligible for entry through the Aboriginal and Torres Strait Islander Access Scheme. See Wilto Yerlo for further information.
- Without formal qualifications?
You may be eligible for our special access schemes.
- Other Entry Pathways
How to Apply
International applicants
Not an international applicant?
International ATAR 80 IB 27 IELTS Overall 6 [more info] Annual tuition fees International student place: $28,000 Mid-year entry? Yes CRICOS 001521M Enquiries University Contact Centre Selection Criteria
Equivalent Scores
International ATAR 80 IB 27 IELTSOverallReadingListeningSpeakingWriting65.55.566A-Level 9 UEC [Malaysia] 15 SAT [US] 1770 OSSD OAC [Canadian Pre-U] 75 Eynesbury Foundation Program 380 Bradford Foundation Program 77 How to Apply
International applicants applying with Australian year 12 results
Not an international applicant applying with Australian year 12 results?
International ATAR 80 Annual tuition fees International student place: $28,000 Mid-year entry? Yes Enquiries University Contact Centre Selection Criteria
- Higher Education applicants
- Study Plans
The study plans given are examples of pathways through this degree for students that commenced their program in 2013 (refer to the program rules). Students that commenced in previous years should refer to the tabs above(referring to years) or consult their Faculty for advice.
Current students, please visit the below link for your study plan templates:
Level I Core courses
-
ECON 1004: Principles of Microeconomics I
- ECON 1000: Principles of Macroeconomics I
- ECON 1008: Business and Economic Statistics I
- ACCTING 1002: Accounting for Decision Makers I
Electives
- Four Level I Electives*
Level II Core courses
- MARKETNG 2500: Introduction to Marketing II
- MARKETNG 2501: Consumer Behaviour II
- Two Commerce Level II courses
Electives
- Four Level II Electives
Level III Core courses
- MARKETNG 3502: Market Research III
- MARKETNG 3503: Marketing Strategy and Project III
- A further 6 units of MARKETNG III courses
Electives
- Four Level III electives
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- Career Opportunities
The degree is designed to equip you for future business roles such as: market planner, sales manager, brand marketer, product and advertising manager, retail manager, public relations officer, advertising executive, service manager and market researcher.
Potential careers
Advertising Officer, Market Researcher, Marketer / Marketing Manager, Public Relations Officer / Publicist, Advertising / Wine Promoter, Marketing - Agriculture, Food & Wine, Marketing Planner, Product Development Manager, Product Manager, Product and Advertising Manager, Public Relations Officer, Food Marketer, Tourism, Wine Marketing
- Graduate Attributes
- Professional Accreditation
The University's business programs have been awarded a five year international accreditation from the Association to Advance Collegiate Schools of Business (AACSB) http://www.aacsb.edu/accreditation/
AACSB accreditation is the hallmark of excellence in business education and has been earned by less than 5% of the world's business schools.
This means the University of Adelaide's Business Degrees are recognised internationally for their high quality and successful graduates.
This program enables students to gain credit towards Certified Professional Marketer (CPM) status awarded by the Australian Marketing Institute (AMI). This professional accreditation, recognised throughout Australia and the Pacific Basin, signals a full professional in the marketing area.
- Work Placement
- Program Rules
- Further Information
Please direct enquiries to the University Contact Centre
Phone: +61 8 8313 7335 (toll free 1800 061 459)The annual Open Day and Information Night events provide an excellent opportunity to see our campus, meet with academics, and discuss your study options.
- Useful Links
The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.
Last updated: Wednesday, 27 Feb 2013
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The University of Adelaide
Adelaide, South Australia
5005 Australia
CRICOS Provider Number 00123M
Telephone: +61 8 8313 4455
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