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Graduate Certificate in Wine Business
Campus Waite Campus
Degree Type Graduate Certificate
Duration 6 months full-time or part-time equiv.
SATAC Code 3GC047
2012
ATAR
TBC
- Program Outline
Students learn to combine cutting-edge and world best-practice wine marketing know-how with a working knowledge and skills in both winemaking and viticulture, thus incorporating the entire wine value chain. This is what wine industries worldwide expect wine business professionals to know and understand. This program provides wine business and marketing education customised to the particular demands of the global wine trade, the unique features of the domestic and overseas wine industries, and wine as a product.
Wine Business graduates possess professional skills, which enable them to implement wine business and marketing principles, theories, practices and operations in the wine industry anywhere in the world.
- Program Structure
Graduate Certificate students must complete 12 units of courses - one core and the rest as electives.
- Assessment
Vary by course, including exams, written research projects and reports, group projects, and individual participation in class rooms.
- Related Programs
- Admission and Fee Information
Choose your applicant type to view the relevant admissions information for this program.
I am a:Domestic applicants
SATAC Code 3GC047 Tuition fees Australian Full-fee place: $10,500 for 6 monthsMid-year entry? Yes - part-time only Enquiries University Contact Centre Selection Criteria
Graduate entry only.A completed three-year Bachelors degree or equivalent.How to Apply
SATAC Code: 3GC047International applicants
Not an international applicant?
IELTS Overall 6 [more info] Tuition fee International student place: $14,500 for 6 months Mid-year entry? No CRICOS 042764G Enquiries University Contact Centre Selection Criteria
Graduate entry onlyPrerequisites
Relevant degree with high level of academic achievement.Equivalent Scores
IELTSOverallReadingListeningSpeakingWriting65.55.566How to Apply
International applicants applying with Australian year 12 results
Not an international applicant applying with Australian year 12 results?
Tuition fee International student place: $14,500 for 6 months Mid-year entry? No Enquiries University Contact Centre Selection Criteria
Graduate entry only - Study Plans
The study plans given are examples of pathways through this degree for students that commenced their program in 2013 (refer to the program rules). Students that commenced in previous years should refer to the tabs above(referring to years) or consult their Faculty for advice.
The Wine Business programs can be taken as an External student and these courses have an * next to them.
All candidates shall complete four courses. At least one must be:
- Global Wine Market (WINEMKTG 7049WT) / (WINEMKTG 7049EX*)
- Winery Business Management A (WINEMKTG 7067WT) / (WINEMKTG 7067EX*)
plus electives from the following:
- Vineyard and Winery Operations A (OENOLOGY 7002NW) / (OENOLOGY 7002EX*)
- Vineyard and Winery Operations B (OENOLOGY 7003NW) / (OENOLOGY 7003EX*) (Students without prior experience in Wine Making are required to take OENOLOGY 7000 Introductory Grape & Wine Knowledge prior to OENOLOGY 7002 & 7003)
- Accounting and Concepts Methods (ACCTING 7019)
- Fundamentals of Marketing (MARKETNG 7005)
- Advanced Wine Marketing A (WINEMKTG 7066WT) / (WINEMKTG 7066EX*)
- Wine and Food Tourism and Festivals (WINEMKTG 7005EX*)
- Wine Retail and Distribution Management (WINEMKTG 7006WT) / (WINEMKTG 7006EX*)
- Wine and Society (WINEMKTG 7030WT) / (WINEMKTG 7030EX*)
- International Wine Law (WINEMKTG 7035WT) / (WINEMKTG 7035EX*)
- Brand Management (MARKETNG 7027)
- Integrated Marketing Communications (MARKETNG 7025)
- Strategic Marketing (MARKETNG 7032)
- Developing Global Markets (MARKETNG 7024)
- Consumer Buying Behaviour (MARKETNG 7023)
Please note:
- this program involves courses that maybe attended by both undergraduate and postgraduate students.
- the following information on this page should be used as a guide only and reference to program rules should be referenced via the University's calendar.
- Career Opportunities
Well paid career opportunities exist in wine business, and marketing or management positions internationally.
Potential careers
Advertising / Wine Promoter, Advertising Officer, Market Researcher, Marketing - Agriculture, Food & Wine, Export / Import trade, Science Communicators, Science Educators, Scientific Data Analyst, Scientific Officer, Government Officer, Government or Corporate Policy Adviser, Tourism, Hospitality, Wine Marketing, International Trade or Business Analyst
- Graduate Attributes
Students are encouraged to take responsibility for developing the following attributes:
- Knowledge and understanding of the content and techniques of a chosen discipline at advanced levels that are internationally recognised.
- The ability to locate, analyse, evaluate and synthesise information from a wide variety of sources in a planned and timely manner.
- An ability to apply effective, creative and innovative solutions, both independently and cooperatively, to current and future problems.
- Skills of a high order in interpersonal understanding, teamwork and communication.
- A proficiency in the appropriate use of contemporary technologies.
- A commitment to continuous learning and the capacity to maintain intellectual curiosity throughout life.
- A commitment to the highest standards of professional endeavour and the ability to take a leadership role in the community.
- An awareness of ethical, social and cultural issues and their importance in the exercise of professional skills and responsibilities.
- Program Rules
- Further Information
Please direct enquiries to the University Contact Centre
Phone: +61 8 8313 7335 (toll free 1800 061 459)The annual Open Day and Information Night events provide an excellent opportunity to see our campus, meet with academics, and discuss your study options.
- Useful Links
The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.
Last updated: Friday, 15 Mar 2013
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5005 Australia
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