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Master of Commerce (Marketing) by coursework
Campus North Terrace Campus
Degree Type Masters by Coursework
Duration 1.5 years full-time or part-time equiv.
SATAC Code 3CM010
2012
ATAR
TBC
- Program Outline
The Master of Commerce (Marketing) is designed to provide a comprehensive, up-to-date understanding of concepts, techniques and professional applications in marketing to graduates of non-marketing disciplines.
For candidates with a recognised marketing degree, advanced level marketing courses provide greater depth and breadth in strategic thinking and analytical tools in marketing and business. The study of marketing at an advanced level may enable candidates to move more rapidly into senior marketing positions in consumer, business, government, community service and not-for-profit organisations.
- Program Structure
Students complete core courses which include four foundation courses and six marketing courses. The remaining two courses will be chosen from a number of electives, depending on the student's main specialisation.
- Assessment
May include, but not limited to: Examinations, Group Assignments, Individual Assignments, Consulting Projects, Presentations, Quizzes, Tests, Tutorial Work as prescribed within each course.
- Related Programs
- Admission and Fee Information
Choose your applicant type to view the relevant admissions information for this program.
I am a:Domestic applicants
SATAC Code 3CM010 Annual tuition fees Australian Full-fee place: $21,000Mid-year entry? Yes Enquiries University Contact Centre Selection Criteria
Graduate entry only.A completed Bachelors degree or equivalent with at least a credit average; or a completed Graduate Certificate in Commerce from the University of Adelaide.How to Apply
SATAC Code: 3CM010International applicants
Not an international applicant?
IELTS Overall 6 [more info] Annual tuition fees International student place: $30,500 Mid-year entry? Yes CRICOS 047805G Enquiries University Contact Centre Selection Criteria
Graduate entry onlyPrerequisites
Bachelor degree with a credit average.Equivalent Scores
IELTSOverallReadingListeningSpeakingWriting65.55.566How to Apply
International applicants applying with Australian year 12 results
Not an international applicant applying with Australian year 12 results?
Annual tuition fees International student place: $30,500 Mid-year entry? Yes Enquiries University Contact Centre Selection Criteria
Graduate entry only - Study Plans
The study plans given are examples of pathways through this degree for students that commenced their program in 2013 (refer to the program rules). Students that commenced in previous years should refer to the tabs above(referring to years) or consult their Faculty for advice.
Students complete core courses which include four foundation courses and six marketing courses. The remaining two courses will be chosen from a number of electives, depending on the students's main specialisation.
Four Foundation courses (12 units)
- ACCTING 7019 Accounting Concepts and Methods (M)
- ECON 7200 Economic Principles (M)
- MARKETNG 7005 Fundamentals of Marketing (M)*
- COMMERCE 7033 Quantitative Methods (M)*
- COMMERCE 7041 Business Communication (M)
International students: Unless exempt, all International students are required to take Business Communications in lieu of one elective.
Six Marketing courses (18 units): - MARKETNG 7023 Consumer Buying Behaviour (M)*
- MARKETNG 7024 Developing Global Markets (M)
- MARKETNG 7025 Integrated Marketing Communications (M)
- MARKETNG 7030 Marketing Ethics (M)
- MARKETNG 7026 Marketing Research for Decision Makers (M)*
- MARKETNG 7032 Strategic Marketing (M) (must be taken in final semester of study as it is a capstone course)
*Students who successfully complete these courses can apply for the AMSRS Certificate in Market Research. Read more below about Professional Accreditation.
Two Elective courses (6 units) - Career Opportunities
Suitable for professionals who wish to embark on a marketing career such as marketing planner, sales manager, brand marketer, product and advertising manager, retail manager, public relations officer, sercice manager or market researcher.
Potential careers
Brand Marketer, Marketing Planner, Market Researcher, Product and Advertising Manager, Public Relations Officer, Retail Manager, Sales Manager, Service Manager, Advertising / Wine Promoter, Communications Officer, Consultant, Product Development Manager, Export / Import trade, Health Promotion Professional, Tourism, Information Officer, Wine Marketing
- Graduate Attributes
- Professional Accreditation
The University's business programs have been awarded a five year international accreditation from the Association to Advance Collegiate Schools of Business (AACSB) http://www.aacsb.edu/accreditation/
AACSB accreditation is the hallmark of excellence in business education and has been earned by less than 5% of the world's business schools.
This means the University of Adelaide's Business Degrees are recognised internationally for their high quality and successful graduates.
Graduates may gain partial credit towards the Certified Practising Marketer (CPM) awarded by the Australian Marketing Institute (AMI)
Completing the four prescribed courses* allows students to apply for the Certificate in Market Research awarded by the Australian Market and Social Research Society (AMSRS).
- Work Placement
- Program Rules
- Further Information
Please direct enquiries to the University Contact Centre
Phone: +61 8 8313 7335 (toll free 1800 061 459)The annual Open Day and Information Night events provide an excellent opportunity to see our campus, meet with academics, and discuss your study options.
- Useful Links
The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.
Last updated: Wednesday, 27 Feb 2013
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