Diploma in Wine Marketing

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Diploma in Wine Marketing

Campus External

Degree Type Diploma

Duration 2 years (part-time equiv.

SATAC Code 316077

2011
ATAR 90.2

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Program Outline

The Diploma is essentially the first two years of the Bachelor of Wine Marketing program, and articulates into that program (see entry for Bachelor of Wine Marketing for details). The program first builds a solid foundation in business studies through substantive courses in economics, commerce and quantitative business analysis, followed by specific wine marketing courses.
Program Structure

The program establishes a solid business and marketing foundation but in addition caters for the particular demands of the global wine trade, and the unique features of wine industries and wine as a product, including distinctive consumer behaviour and marketing channels, peculiar legal requirements, and a product which requires specialised knowledge to market. Courses in grape growing and wine making practices are an important component of this program, and emphasise how these practices translate into sensory and other product characteristics. These courses include extensive technical wine tasting to develop capacity to evaluate wines critically in terms of style and quality and contain a residential component.
Assessment
Varies with individual course and includes a combination of verbal assessments, written assignments, practical or examination work

Bachelor of Wine Marketing

Choose your applicant type to view the relevant admissions information for this program.
I am a:

domestic applicant
international applicant
international applicant applying with Australian year 12 results

Domestic applicants

Not a domestic applicant?

SATAC Code	316077
2011 CSP ATAR	90.2
Annual tuition fees	Commonwealth-supported place: $8,050
Mid-year entry?	Subject to availability
Deferment?	Yes - 2 year
Enquiries	Student Centre

Selection Criteria

Year 12 applicants

You must not have completed more than 2 years full time equivalent university study (48 units). You compete for a place with your Australian Tertiary Admissions Rank (ATAR).

Alternative entry pathways

Higher Education applicants
You must have completed at least half a year full time equivalent university study. A Grade Point Average (GPA) is calculated for each separate program you have undertaken (apart from some double degree programs where the GPA is combined). You compete on the basis of your best GPA.
VET applicants
You must have completed an AQF Certificate IV or above. Your application will be ranked according to the level of the award.
Special Entry applicants
You must be 18 years or over before February 1st of the year that you will be studying. You compete for a place with your result from the Special Tertiary Admissions Test (STAT) OR your Personal Competencies (PC) statement (whichever has the higher score). Indigenous applicants may be eligible for entry through the Aboriginal and Torres Strait Islander Access Scheme. See Wilto Yerlo for further information.
Without formal qualifications?
You may be eligible for our special access schemes.

How to Apply

SATAC Code: 316077

Apply through SATAC SATAC application dates Application and Admission

International applicants

Not an international applicant?

Not offered to international students.

International applicants applying with Australian year 12 results

Not an international applicant applying with Australian year 12 results?

Not offered to international students.

The study plans given are examples of pathways through this degree for students that commenced their program in 2012 (refer to the program rules). Students that commenced in previous years should refer to the tabs above(referring to years) or consult their Faculty for advice.

Level I
Semester 1 (core courses) WINEMKTG 1026EX: Microeconomic Principles I WINEMKTG 1015EX: Data Analysis for Food and Wine Business I OENOLOGY 1000EX: Introductory Grape and Wine Knowledge WINEMKTG 1013EX: Wine and Food Marketing Principles I Semester 2 (core courses) WINE MKTG 1008EX: Introduction to Managerial and Financial Accounting I WINEMKTG 1003EX: Legal Issues in Wine Marketing I WINEMKTG 1063EX: Macroeconomic Essentials for Wine and Food Business I OENOLOGY 1001EX: Vineyard and Winery Operations I
Level II
Semester 1 (core course) OENOLOGY 2500EX: Vineyard and Winery Operations II AGRIBUS 2500EX: Introduction to Business Management II Plus passes in two Level II courses selected in consultation with the Program Coordinator. Semester 2 (core course) WINEMKTG 2501EX: Applied Marketing Research II WINEMKTG 2503EX: International Marketing of Wine and Agricultural Products II Plus passes in two Level II courses selected in consultation with the Program Coordinator.

Level I

Semester 1 (core courses)

WINEMKTG 1026EX: Microeconomic Principles I
WINEMKTG 1015EX: Data Analysis for Food and Wine Business I
OENOLOGY 1000EX: Introductory Grape and Wine Knowledge
WINEMKTG 1013EX: Wine and Food Marketing Principles I

Semester 2 (core courses)

WINE MKTG 1008EX: Introduction to Managerial and Financial Accounting I
WINEMKTG 1003EX: Legal Issues in Wine Marketing I
WINEMKTG 1063EX: Macroeconomic Essentials for Wine and Food Business I
OENOLOGY 1001EX: Vineyard and Winery Operations I

Level II

Semester 1 (core course)

OENOLOGY 2500EX: Vineyard and Winery Operations II
AGRIBUS 2500EX: Introduction to Business Management II

Plus passes in two Level II courses selected in consultation with the Program Coordinator.

Semester 2 (core course)

WINEMKTG 2501EX: Applied Marketing Research II
WINEMKTG 2503EX: International Marketing of Wine and Agricultural Products II

Plus passes in two Level II courses selected in consultation with the Program Coordinator.

Graduates of this program can expect to find employment in:

Event management
General winery business management
Marketing management
Wine brand and product management
Wine sales management
Wine tourism management

Potential careers

Hospitality, Advertising Officer, Export / Import trade, Marketing - Agriculture, Food & Wine, Wine Marketing, Advertising / Wine Promoter

Students are encouraged to take responsibility for developing the following attributes:

Knowledge and understanding of the content and techniques of a chosen discipline at advanced levels that are internationally recognised.
The ability to locate, analyse, evaluate and synthesise information from a wide variety of sources in a planned and timely manner.
An ability to apply effective, creative and innovative solutions, both independently and cooperatively, to current and future problems.
Skills of a high order in interpersonal understanding, teamwork and communication.
A proficiency in the appropriate use of contemporary technologies.
A commitment to continuous learning and the capacity to maintain intellectual curiosity throughout life.
A commitment to the highest standards of professional endeavour and the ability to take a leadership role in the community.
An awareness of ethical, social and cultural issues and their importance in the exercise of professional skills and responsibilities.

Faculty of Sciences Undergraduate Program Rules

Please direct enquiries to the Student Centre
Phone: +61 8 8313 7335 (toll free 1800 061 459)

The annual Open Day and Information Night events provide an excellent opportunity to see our campus, meet with academics, and discuss your study options.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.

Last updated: Friday, 20 Jan 2012

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