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Master of Accounting and Marketing

Degree Type Masters by Coursework

Duration 2 years full-time or part-time equiv.

SATAC Code 3CM002

CRICOS 063093B

The Master of Accounting and Marketing provides comprehensive studies across the related fields of accounting and marketing. It is designed to meet the needs of entrants from either a relevant degree-seeking in-depth advancement in their field and an associated field, or from a non-relevant degree seeking to comprehensively adapt to the new fields of accounting and marketing.

While the program includes study in both fields, students choose to specialise in one area. For students choosing the Accounting specialisation as their primary discipline, the program aims to develop them for a professional accounting career with accreditation to proceed to the professional programs of CPA Australia. For students choosing the advanced Marketing specialisation, the program aims to develop them for a professional marketing career by providing the educational grounding and partial credit towards the Certified Practicing Marketer (CPM) status awarded by the Australian Marketing Institute (AMI). 

A wide number of our courses have met the competency area requirement for Chartered Accountants Australia and New Zealand.

This program is offered in semester mode.  There are two semesters in each academic year commencing in February and July.
  • Entry Requirements

    Choose your applicant type to view the relevant admissions information for this program.
    I am a:

    Domestic applicants

    Not a domestic applicant?

    SATAC Code 3CM002
    Mid-year entry Yes
    Intake February and July
    Enquiries Ask Adelaide
    Selection Criteria
    Graduate entry only

    Graduate Entry A completed Bachelors degree or equivalent with at least a credit average; or a completed Graduate Certificate in Commerce from the University of Adelaide.
    How to Apply
    SATAC Code: 3CM002

    International applicants

    Not an international applicant?

    CRICOS 063093B
    Intake February and July
    Selection Criteria
    English Language Requirements
    Australian Year 12 Successful completion of an Australian year 12 qualification with a minimum pass in an accepted English language subject
    English Tests accepted by the University of Adelaide
    IELTS Overall 6.5 Reading 6 Listening 6 Speaking 6 Writing 6
    TOEFL Overall 79 Reading 13 Listening 13 Speaking 18 Writing 21
    Pearsons Overall 58 Reading 50 Listening 50 Speaking 50 Writing 50
    Cambridge Overall 176 Reading 169 Listening 169 Speaking 169 Writing 169
    Qualifications that meet minimum English requirements A range of alternative qualifications may meet the University’s minimum English requirements
    Academic Entry Requirements
    Tertiary Qualifications Bachelor degree with a credit average.
    How to Apply
  • Fees and Scholarships

    Choose your applicant type to view the relevant admissions information for this program.
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    Domestic applicants

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    International applicants

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    Annual tuition fees International student place: $40,000


    These scholarships, as well as many others funded by industry and non-profit organisations, are available to potential and currently enrolled students.

    Find a Scholarship.

  • Careers

    Career Readiness

    The Accounting specialisation supplemented with marketing studies strengthens graduates’ employability in corporations and government organisations. The advanced Marketing pathway improves graduates’ employability in organisations operating in the areas of taxation, auditing and management accounting.

    The University of Adelaide Careers Service prepares, inspires and empowers students to achieve successful career transitions and connect with industry.

    Graduate Attributes

    The objective of this program is to produce graduates with specific attributes as outlined in University of Adelaide Graduate Attributes.
    1. Deep discipline knowledge
    2. Critical thinking and problem solving
    3. Teamwork and communication skills
    4. Career and leadership readiness
    5. Intercultural and ethical competency
    6. Self-awareness and emotional intelligence

    Industry Placement

    Work Placement: [Can include]


    Professional Accreditation

    The University's business programs have been awarded international accreditation from the Association to Advance Collegiate Schools of Business (AACSB) 

    AACSB accreditation is the hallmark of excellence in business education and has been earned by less than 5% of the world's business schools.

    This means the University of Adelaide's Business Degrees are recognised internationally for their high quality and successful graduates.


    Depending on the student's specialisation and courses chosen, the program satisfies the requirements for application into CPA and CA programs, or to the Australian Market and Social Research Society (AMSRS) Certificate in Market Research.

    A wide  number of our courses have met the competence area requirement for Chartered Accountants Australia and New Zealand.
  • Global Learning

    A Global Learning Experience is an integral component to your academic journey at The University of Adelaide. The university is committed to offering its students the opportunity to study overseas through a range of degrees offered via the Global Learning Office, including student exchange, study tours, short study degrees, internships and placements. There are many exciting opportunities in Europe, Asia, the Americas, Africa, and Oceania ranging from a few weeks to a full academic year.

    To find Global Learning opportunities available in your study area click Global Experiences.

  • Degree Structure

    Please contact the Postgraduate Professions Hub, Faculty of the Professions for further information.

    Academic Program Rules

    The Calendar is a comprehensive handbook of the University's academic program rules.

    Areas of Specialisation


    Example Study Plan

    Indicative study plan

    Year level 1
    Core Courses ACCTING 7019: Accounting Concepts and Methods (M)
    ECON 7200: Economic Principles (M)
    CORPFIN 7005: Principles of Finance (M)
    CORPFIN 7033: Quantitative Methods (M)
    ACCTING 7014: Management Accounting (M)
    ACCTING 7020: Intermediate Financial Reporting (M)
    ACCTING 7023: Advanced Financial Accounting (M)
    ACCTING 7026: Accounting Systems and Processes (M)
    COMMLAW 7012: Business and Corporations Law
    MARKETNG 7104: Marketing Management (M)
    MARKETNG 7023: Understanding Consumers (M)
    MARKETNG 7025: Integrated Marketing Communications (M)
    MARKETNG 7032: Strategic Marketing (M)
    Electives ACCTING 7009: Auditing and Assurance Services (M)#
    COMMERCE 7036: Knowledge Management and Measurement (M)
    COMMGMT 7001: Business Communication (M)
    COMMLAW 7013: Income Taxation (M)#
    ACCTFIN 7017: Financial Statement Analysis (M)
    MARKETNG 7024: Developing Global Markets (M)
    MARKETNG 7034: Supply Chain Logistics (M)

    Research Component MARKETNG 7120: Research Project in Marketing
    # Students wishing to be eligible for admission to the Chartered Accountants Australian & New Zealand program must complete two additional accounting courses as their
    electives COMMLAW 7013: Income Taxation (M)# ACCTING 7009: Auditing and Assurance Services (M)#


    May include, but not limited to: Examinations, Group Assignments, Individual Assignments, Consulting Projects, Presentations, Quizzes, Tests, Tutorial Work as prescribed within each course.

  • Related Degrees
  • Further Information

    Please direct enquiries to Ask Adelaide
    Phone: +61 8 8313 7335 (toll free 1800 061 459)

    The annual Open Day and Information Night events provide an excellent opportunity to see our campus, meet with academics, and discuss your study options.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.

Last updated: Monday, 17 Jul 2017


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