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Master of Commerce (Marketing) by coursework

Degree Type Masters by Coursework

Duration 2 years full-time or part-time equiv.

SATAC Code N/A

CRICOS 082482J

No new admissions into this program for 2017.

For Master of Commerce (Marketing) 2016 offering please follow this link

Although this study plan relates to a 48 unit program, a 36 unit program has been approved for students to enter in 2016. The current program has been designed so that students can migrate from the 48 to the 36 unit one if they so wish.

The Master of Commerce (Marketing) is designed to provide a comprehensive, up-to-date understanding of concepts, techniques and professional applications in marketing to graduates of non-marketing disciplines.

For candidates with a recognised marketing degree, advanced level marketing courses provide greater depth and breadth in strategic thinking and analytical tools in marketing and business. The study of marketing at an advanced level may enable candidates to move more rapidly into senior marketing positions in consumer, business, government, community service and not-for-profit organisations.

  • Entry Requirements

    No new admissions into this program for 2017.

    Choose your applicant type to view the relevant admissions information for this program.
    I am a:

    Domestic applicants

    Not a domestic applicant?

    Enquiries Ask Adelaide
    Selection Criteria
    Graduate entry only.
    How to Apply

    International applicants

    Not an international applicant?

    Not offered to international students.

  • Fees and Scholarships

    No new admissions into this program for 2017.

    Choose your applicant type to view the relevant admissions information for this program.
    I am a:

    Domestic applicants

    Not a domestic applicant?

    International applicants

    Not an international applicant?

    Scholarships

    These scholarships, as well as many others funded by industry and non-profit organisations, are available to potential and currently enrolled students.

    Find a Scholarship.

  • Careers

    Career Readiness


    Suitable for professionals who wish to embark on a marketing career such as marketing planner, sales manager, brand marketer, product and advertising manager, retail manager, public relations officer, service manager or market researcher.

    The University of Adelaide Careers Service prepares, inspires and empowers students to achieve successful career transitions and connect with industry.

    Industry Placement

    Professional Accreditation



    The University's business programs have been awarded a five year international accreditation from the Association to Advance Collegiate Schools of Business (AACSB) http://www.aacsb.edu/accreditation/ AACSB accreditation is the hallmark of excellence in business education and has been earned by less than 5% of the world's business schools.
    This means the University of Adelaide's Business Degrees are recognised internationally for their high quality and successful graduates.
    Graduates may gain partial credit towards the Certified Practising Marketer (CPM) awarded by the Australian Marketing Institute (AMI)

    Completing the four prescribed courses* allows students to apply for the Certificate in
    Market Research awarded by the Australian Market and Social Research Society
    (AMSRS).

    Potential careers

    Advertising / Wine Promoter, Market Researcher, Marketing Planner, Brand Marketer, Communications Officer, Consultant, Project Development Manager, Public Relations Officer, Export / Import trade, Retail Manager, Sales Manager, Service Manager, Health Promotion Professional, Tourism, Information Officer, Wine Marketing

  • Global Learning

    A Global Learning Experience is an integral component to your academic journey at The University of Adelaide. The university is committed to offering its students the opportunity to study overseas through a range of degrees offered via the Global Learning Office, including student exchange, study tours, short study degrees, internships and placements. There are many exciting opportunities in Europe, Asia, the Americas, Africa, and Oceania ranging from a few weeks to a full academic year.

    To find Global Learning opportunities available in your study area click Global Experiences.

  • Degree Structure


    Students undertaking this degree complete ten core courses, including three general foundation courses and seven marketing courses, complemented by a marketing research project. The remaining two courses will be chosen from a number of electives, focused around the topics of advanced knowledge in marketing, wine business, international business, social issues in business and innovation, complemented by experiential learning opportunities, such as internships and study tours. The marketing courses provide greater depth and breadth in strategic thinking and analytical tools in marketing and business. The study of marketing at the Master’s level may enable students to move more rapidly into senior marketing positions in consumer, business, government, community service and not-for-profit organisations.
    *Students may choose to complete the program in 1.5 years (36 units) by transitioning into the 2016
    program of the same name

    PLEASE NOTE

    “Designed to meet the needs of busy professionals study is available in flexible delivery modes including out of work hours and intensive modes. “


    Academic Program Rules

    The Calendar is a comprehensive handbook of the University's academic program rules.

    Example Study Plan

    Indicative study plan
    Core Courses ACCTING 7019 Accounting Concepts & Methods ^
    COMMERCE 7033 Quantitative Methods ^
    ECON 7200 Economic Principles or COMMERCE 7103 Economics for Managers  (1.5 year, 36 unit)
    MARKETNG 7104 Marketing Management
    MARKETNG 7023 Understanding Consumers
    MARKETNG 7024 Developing Global Markets
    MARKETNG 7025 Integrated Marketing Communications
    MARKETNG 7026 Marketing Research for Decision Makers
    MARKETNG 7030 Marketing Ethics
    MARKETNG 7032 Strategic Marketing
    COMMGMT 7086 Fundamentals of Leadership
    COMMGMT 7087 Managing Contemporary Organisations
    COMMLAW 7100 - Business Law (M)
    ^Students who wish to complete this program in 1.5 years (36 units) must not enrol in these courses in 2015. For further information contact your program advisor: pghub@adelaide.edu.au
    Electives  

    COMMGMT 7001 Business Communication *

    *Unless exempted, all international students are required to undertake this course. Please contact your program advisor for further information. This may impact your ability to transition to the 1.5 year (36 units). pghub@adelaide.edu.au
    Research COMMERCE 7039 Business Research Methods
    MARKETING 7120 Research Project for Marketing
    PLEASE NOTE:
    This program is designed to meet the needs of busy professionals. Study is available in flexible delivery modes including out of work hours and intensive modes.

    Assessment

    May include, but not limited to: Examinations, Group Assignments, Individual
    Assignments, Research Projects, Consulting Projects, Presentations, Quizzes,
    Tests, Tutorial Work as prescribed within each course.

     

  • Related Degrees
  • Further Information

    Please direct enquiries to Ask Adelaide
    Phone: +61 8 8313 7335 (toll free 1800 061 459)

    The annual Open Day and Information Night events provide an excellent opportunity to see our campus, meet with academics, and discuss your study options.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.

Last updated: Thursday, 6 Aug 2015

 

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