Dr Roberta Veale

Biography/ Background

Roberta has a strong background in industry, with executive experience in management and marketing. Previous roles include Regional Manager, Coles Myer Properties and Sales and Distribution Manager in the finance industry. Roberta is also a company director for an engineering design, research and consultancy firm.

Qualifications

BBus(Mkting), BEd, BComm(Hon), GradCert(eLearning), PhD (Adelaide)

Teaching Interests

• International Business
• International Marketing
• Marketing Management
• Research Methods

 

Research Interests

• Consumer ability to accurately assess extrinsic product cues
• The quantification of consumer knowledge and self confidence
• Country of Origin effect - development and influence of country image
• Influence of price on consumer assessment of quality and subsequent purchase intentions
• Crisis management

Publications

Professional Associations

Member of:

• The Australian Institute of Marketing
• The Australian Institute of Management
• The South Australian Canine Association
• Academy of International Business

Expertise for Media Contact

Categories	Advertising, marketing & PR, Wine and viticulture
Expertise	Consumer ability to accurately assess extrinsic product cues The quantification of consumer knowledge and self confidence Country of Origin effect - development and influence of country image Influence of price on consumer assessment of quality and subsequent purchase intentions Crisis management Social Media Brand Communities / Virtual Communities Wine Marketing Services Marketing
Notes	Outstanding Reviewer Award - International Journal of Wine Business Research Highlighted Researcher for the Business School - Inaugural Research Week Program - 2011 University of Adelaide
Mobile	0404833924
After hours	0404833924

Entry last updated: Wednesday, 3 Apr 2013