Dr Roberta Veale

Biography/ Background

Roberta has a strong background in industry, with executive experience in management and marketing. Previous roles include Regional Manager, Coles Myer Properties and Sales and Distribution Manager in the finance industry. Roberta is also a company director for an engineering design, research and consultancy firm.

Qualifications

BBus(Mkting), BEd, BComm(Hon), GradCert(eLearning), PhD (Adelaide)

Teaching Interests

• International Business
• International Marketing
• Marketing Management
• Research Methods

 

Research Interests

• Consumer ability to accurately assess extrinsic product cues
• The quantification of consumer knowledge and self confidence
• Country of Origin effect - development and influence of country image
• Influence of price on consumer assessment of quality and subsequent purchase intentions
• Crisis management

Publications

Refereed Journal Articles

  2010:

1. Plewa, C., Lu, V., Veale, R. " The impact of rebranding on club member relationships", Asia Pacific Journal of Marketing and Logistics, 2010, Vol. 23, No. 2, p 222 - 241

2009:

2. Veale, R. & Quester, P. G., "Do consumer expectations match experience? Predicting the influence of price and country of origin on product quality in international markets", International Business Review, 2009, Vol. 18, 2. p 134 - 144

3. Veale, R. & Quester, P. G., "Tasting quality: the roles of intrinsic and extrinsic cues", Asia Pacific Journal of Marketing Logistics, 2009, Vol. 21, 1. p 195 - 207 

4. "De Blasio, A. & Veale, R., Why Say Sorry? Influencing Consumer Perceptions Post an Organisational Crisis", Australasian Marketing Journal, 2009, Vol. 17. p 75 - 83

2008:

5.     Veale, R., "Sensing or Knowing? Investigating the influence of knowledge and self confidence on consumer beliefs regarding the effect of extrinsic cues on wine quality", International Journal of Wine Business Research, 2008, Vol. 20, 3. p 352 - 366

6.     Veale, R. & P.G. Quester, "Consumer sensory evaluations of wine quality: The respective influence of price and country of origin", Journal of Wine Economics, 2008, Vol. 3, 1. p 10 – 39

 

Refereed Conference Papers

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2011:

7.     Stanton, M., & Veale, R. “Decomposing Country of Origin Dimensions for Services: An investigation of Service Quality Perceptions in a Transnational Setting”, EMAC 2011, Ljubljana, Slovenia, May 2011.

8.     Veale, R. & Quester, P., “Can country image protect firms facing a PR crisis?”, AMS World Marketing Congress (WMC), Reims, France, July 2011.

9.     Orth, R., Stockl, A. , Bouzdine-Chameeva, T., Brouard, Joelle., Cavicchi, Al, Durrieu, F., Faraoni, M., Larreina, M., Lecat, B., Olson, J., Pesti, a., Rodriguez-Santon, G., Santini, C., Veale, R., Wilson, D. “The Role of Tourism Experiences in Attachng Consumers to Regional Brands” 6^th Academy of Wine Business Research, Bordeaux, France, July 2011. (Best Paper Award)

10.  Luks, B., Veale, R., Quester, P. “Taking their Word For It; Testing the Power of a Persuader to Moderate Consumer Reliance on Product Cues”, Australian and New Zealand Marketing Academy Conference (ANZMAC), Perth, Australia, Dec 2011.

2010:

11.  Granger, K., Habel, C., & Veale, R., “Keeping the faith! An agenda to investigate the decline in spiritually based communities Australian and New Zealand Marketing Academy Conference (ANZMAC), Christchurch, New Zealand, Dec 2010.

12.  Veale, R. & Quester, P., “Decomposing Country of Origin for Services:  A conceptual model”, Australian and New Zealand Marketing Academy Conference (ANZMAC), Christchurch, New Zealand, Dec 2010.

13.  Veale, R. & Challen, R., “Is it what you know or where you’re from? Revealing the influence of country-of-birth and country-of-training on consumer expectations of service quality”, International Service Research (AMA SERVSIG) Conference, Porto, Portugal, June 2010.

14.  Orth, U., Stöckl, A., Brouard, J., Charters, S., Larreina, M., Lecat, L., Olson, J., Rodriguez-Santos, C., Veale, R., & Wilson, D “Having a Great Vacation and Blaming the Local Wines: An Attribution Theory Perspective on Consumer Attachment to Regional Brands”, Academy of Marketing Science Annual Conference, Portland USA, May 2010.

15.  Veale, R., Lu, V.N. & Cichinski “Is there another side to the Blame Game? Investigating the Influence of Home Country Image in an Organisational Crisis Situation”, Academy of International Business, Rio De Janeiro, June 2010.

2009:

 

16.  Davis, P., Lu, V.N. & Veale, R., "Importance of Service Quality across Different Services Types: An Exploratory Study of Australian and Chinese Consumers", Australian and New Zealand Marketing Academy Conference (ANZMAC), Melbourne Australia, Dec 2009.

17.  Stanton, M. & Veale, R., "Decomposing County of Origin Dimensions for Services: An investigation into perceptions of service quality in a transnational setting", Australian and New Zealand Marketing Academy Conference (ANZMAC), Melbourne Australia, Dec 2009.

18.  Plewa, C., Lu, V.N. & Veale, R., “Club membership, satisfaction and commitment: does rebranding matter?”,  Australian and New Zealand Marketing Academy Conference (ANZMAC), Melbourne Australia, Dec 2009.

19.  Sherman, C. & Veale, R., “The power of identification: using uses and gratification theory to understand the effects of brand placement within reality television”, European Marketing Academy Conference (EMAC), Nantes, France, May 2009.

2008:

20.  Veale, R. & Plewa, C., "A Holistic View on Quality Perception Triggers of Wine: Quaffers vs Snobs", The Australian and New Zealand Marketing Academy Conference (ANZMAC), Sydney Australia, Dec 2008.

2007:

21.  Veale, R. & Quester, P.G., "Consumer self confidence: Towards the development of a reliable measurement scale", Australian and New Zealand Marketing Academy Conference (ANZMAC), Christchurch, New Zealand, Dec 2007.

22.  Veale, R. & Quester, P.G., "Consumer expertise: Measuring consumer objective knowledge", Australian and New Zealand Marketing Academy Conference (ANZMAC), Christchurch, New Zealand, Dec 2007.

2006:

23.  Veale, R., Karunaratna, A. & Quester, P.G., "The role of intrinsic (sensory) and extrinsic cues such as country of origin and price on food product evaluation", International Wine Marketing Symposium, Montpellier, France, May 2006.

Other

2008:

24.  Veale, R., "Sensing or Knowing? Investigating the influence of knowledge and self confidence on consumer beliefs regarding the effect of extrinsic cues on wine quality", 4th International Conference of the Academy of Wine Business Research (abstract only), Siena, Italy, July 2008.

25.  Veale, R., “Do consumer expectations match experience? Predicting the influence of prince and country of origin on product quality in international markets”, Academy of International Business (AIB) Annual Meeting (abstract only), Milano, Italy, June 2008).

26.  Veale, R., "Does consumer experience match expectations? Predicting the influence of price and country of origin on consumer buyer behavior", Association for Consumer Research (ACR) Asia-Pacific Conference (abstract only), Hyderabad, India, Jan 2009.

2007:

27.  Veale, R., "The influence of extrinsic cues on sensory perceptions: results of taste testing experimentation using conjoint analysis", La Sorbonne (special session), Paris, France, June 2007.

28.  Veale, R., "Sense or Sensibility? A review of recent Australasian research investing the drivers behind consumer perceptions of wine quality". 27th International Conference of Association Francaise du Marketing (special session), Aix-les-Bains, France, May 2007.

29.  Veale, R., "MiniPash" (2007) Quester, McGuiggan, Perreault & McCarthy. “Marketing, creating and delivering value" (end of section case study), (5th Ed) McGraw Hill Irwin, 2007.

 

 

Professional Associations

Member of:

• The Australian Institute of Marketing
• The Australian Institute of Management
• The South Australian Canine Association
• Academy of International Business

Expertise for Media Contact

Categories	Advertising, marketing & PR, Wine and viticulture
Expertise	Consumer ability to accurately assess extrinsic product cues The quantification of consumer knowledge and self confidence Country of Origin effect - development and influence of country image Influence of price on consumer assessment of quality and subsequent purchase intentions Crisis management Social Media Brand Communities / Virtual Communities Wine Marketing Services Marketing
Notes	Outstanding Reviewer Award - International Journal of Wine Business Research Highlighted Researcher for the Business School - Inaugural Research Week Program - 2011 University of Adelaide
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Entry last updated: Sunday, 5 Feb 2012