Dr Carolin Plewa

Biography/ Background

Dr Carolin Plewa is a senior lecturer in marketing. Following a German Diploma in Business Administration, Carolin completed her scholarship funded PhD at the University of Adelaide, examining the relationships between universities and industry partners, their characteristics and success factors. Carolin was nominated for the Adelaide Postgraduate Alumni Medal in 2006 and was awarded the Scott Henderson Award for Excellence in Learning and Teaching in 2007. Extending her industry experience she gained before joining the university, Carolin spent 2008 as a Manager for Marketing and Strategy at Flinders Partners Pty Ltd. Carolin has presented her results at a number of international conferences, and has published several articles in international journals, including Marketing Theory, Journal of Services Marketing, Australasian Marketing Journal, International Journal of Technology Transfer and Commercialisation and the Journal of Sponsorship.

Qualifications

PhD, AFAMI CPM, Certificate 'Teaching at Universities', Diplom Betriebswirtin (FH Muenster)

Teaching Interests

Marketing Management
Relationship Marketing and CRM
Services Marketing

Innovation & Science and Technology Commercialisation

 

Research Interests

The main research interests lie in the areas of relationship marketing, business-to-business, knowledge and science marketing. More specifically, her doctoral research dealt with relationships between universities and industry partners, their antecedents, characteristics and key drivers.

Research interests:

1. University-industry relationships and science-to-business marketing and thus the use of  marketing principles for the commercialisation of research

2. Relationship marketing and organisational culture

3. Corporate Social Responsibility and sponsorship 

4. Innovation management

5. Pedagogical and teaching related research on case development and group composition

Publications

Competitive Grants

DAAD Group of Eight Australia-Germany Joint Research Cooperation Scheme - 2010-2011 Principal Investigator, for "Commercialisation success - do drivers change over time?" Collaborative Grant with German Principal Investigator Prof. Thomas Baaken              A$19,580 

Australian Research Council Linkage Project Grant – 2009-2012                                

Principal Investigators: Prof. Pascale Quester and Dr. Carolin Plewa, “Can sponsorship deliver Corporate Social Responsibility? Examining internal and external perceptions of sponsors’ CSR.” Industry partners: Norwood Football Club & Meals on Wheels (SA) Inc. A$156,840

 

Journal articles, books and book chapters (for a list of all publications, please contact Carolin directly)

Rampersad, G., Plewa, C., and Troshani, I. (forthcoming) "Investigating the use of technology in managing innovation: A case study from a university and technology transfer office", Journal of Engineering and Technology Management

Troshani, I., Rampersad, G., and Plewa, C. (forthcoming) "Adopting innovation managgement software in university innovation commercialisation", Journal of Computer Information Systems 

Bal, C., Quester, P., and Plewa, C. (forthcoming) "We play the same game, but do we share the same passion? A comparison of French and Australian emotional reactions during sports events", Journal of the Academy of Business and Economics

Troshani, I., Rampersad, G., and Plewa, C. (2011) "Organisational adoption of an innovation management tool at a university and technology transfer office", International Journal of Networking and Virtual Organisations, 9 (3), 265-383.

Plewa, C., and Quester, P. (2011) "Sposnorship and CSR: Is there a link? A conceptual framework", International Journal of Sport Marketing & Sponsorship, 12 (4), 301-317.

Davey, T., Plewa, C., and Struwig, M. (2011) "Entrepreneurship perceptions and career intentions of international students", Education & Training, 53 (3), 1-24.

Plewa, C., Lu, V., and Veale, R. (2011) "The impact of rebranding on club member relationships", Asia-Pacific Journal of Marketing and Logistics, 23 (2), 222-242.

Plewa, C. (2010) "Key drivers of university-industry relationships - and the impact of organisational culture difference", VDM Verlag Dr. Mueller, ISBN 978-3-639-22715-4

Geue, M., and Plewa, C. (2010) "Cause sponsorship: A study on congruence, attribution and corporate social resopnsibility", Journal of Sponsorship, 3 (3), 228-241.

Bal, C., Quester, P., and Plewa, C. (2010) 'Emotions and sponsorship: A key to global effectiveness? A comparative study of Australia and France', Asia-Pacific Journal of Marketing and Logistics, 22 (1), 40-54.

Bal, C., Quester, P., and Plewa, C. (2009) 'Event-related emotions: A key metric to assess sponsorship effectiveness', Journal of Sponsorship, 2 (4), 367-378.

Plewa, C. (2009) 'Organizational Culture Difference and Relationship Drivers: A Dyadic Study', Australasian Marketing Journal, 17 (1), 46-57.

Medlin, C., and Plewa, C. (2009) 'A Study of Trust, Commitment and Satisfaction across Research-Industry Relationships', In Aurifeille, J-M, Medlin, C., and Tisdell, C. (eds.), Trust Globalisation and Market Expansion, Nova Publishers, 119-132. 

Plewa, C. (2008) 'An Empirical Investigation of Public-Private Partnerships: Communication, Formality and the Mediating Effect of Trust', Monash Business Review, 4 (2), 40-41.

Plewa, C. and Quester, P. (2008) 'A Dyadic Study of 'Champions' in University-Industry Relationships', Asia-Pacific Journal of Marketing and Logistics, 20 (2), 211-226.

Plewa, C. and Quester, P. (2007) 'Key Drivers of University-Industry Relationships: The Role of Organisational Compatibility and Personal Experience', Journal of Services Marketing, 21 (5), 370-382.

Baaken, T. and Plewa, C. (2007) 'Key Success Factors for Research Institutions in Research Commercialization and Industry Linkages: Outcomes of a German/Australian cooperative project', In H. Sherif and T. Khali (eds.) New Directions in Technology Management, Oxford: Elsevier Science & Technology Books, 75-89.

Plewa, C. and Quester, P. (2006) 'Case Development: An Innovative Approach to Case Studies and Experiences from a Graduate Marketing Ethics Course', Journal of Business Ethics Education, 3, 165-178.

Plewa, C. and Quester, P. (2006) 'The Effect of a University's Market Orientation on the Industry Partner's Relationship Perception and Satisfaction', International Journal of Technology Intelligence and Planning, 2 (2), 160-177.

Von Hagen, F., Baaken, T., Hoelscher, V. and Plewa, C. (2006) 'International Research Customer Satisfaction Surveys (Germany and Australia) and Research Provider Surveys (Germany and Europe); Some Interesting Outcomes', International Journal of Technology Intelligence and Planning, 2 (2), 210-224.

Plewa, C., Quester, P. and Baaken, T. (2006) 'Organisational Culture Differences and Market Orientation: An Exploratory Study of Barriers to University-Industry Relationships', International Journal of Technology Transfer and Commercialisation, 5 (6), 373-389

Plewa, C. and Quester, P. (2006) 'Satisfaction with University-Industry Relationships: The Impact of Commitment, Trust and Championship', International Journal of Technology Transfer and Commercialisation, 5 (1/2), pp. 79-101.

Plewa, C., Quester, P. and Baaken, T. (2005) 'Relationship Marketing and University-Industry Linkages: A conceptual framework', Marketing Theory, 5 (4), pp. 431-454.

Varey, R.J., Baxter, R., Brodie, R.J., Brookes, R.W., Plewa, C., Quester, P. and Shembri, S. (2005) 'Buyer-Seller Relationships: Australasian Research and Reflections', Journal of Customer Behaviour, 4 (1), pp. 127-146.

 

Professional Associations

Professional Associations

Australian Marketing Institute
Continuous Innovation Network (CINet)

Member Editorial Review Boards

Industrial Marketing Management (IMM)
Journal of Business Market Management (JBM)

 

 

Professional Interests

Consulting in relation to research commercialisation, science-to-business marketing and university-industry relationships. Industry Placement - Flinders Partners

Entry last updated: Sunday, 2 Oct 2011