Dr Carolin Plewa

Biography/ Background

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Dr Carolin Plewa is a Senior Lecturer in Marketing and has been with the Business School since 2005. Following a German Diploma in Business Administration, which she completed with the Vice-Chancellor's Award for the Outstanding Thesis, Carolin completed her scholarship funded PhD at the University of Adelaide, examining the relationships between universities and industry partners, their characteristics and success factors. Carolin was the runner up for the Best Doctorate Proposal of the Australian and New Zealand Marketing Academy in 2003 and was nominated for the Adelaide Postgraduate Alumni Medal in 2006. She was also awarded the Scott Henderson Award for Excellence in Learning and Teaching in 2007. Carolin has presented her results at a number of international conferences, and has published several journal articles in her areas of research interest, including relationship and services marketing, innovation, technology transfer and commercialisation.

Qualifications

PhD, Certificate 'Teaching at Universities', Diplom Betriebswirtin (FH Muenster)

Teaching Interests

Marketing Management
Relationship Marketing and CRM
Services Marketing

Innovation & Science and Technology Commercialisation

 

Research Interests

The main research interests lie in the areas of relationship marketing, business-to-business, knowledge and science marketing. More specifically, her doctoral research dealt with relationships between universities and industry partners, their antecedents, characteristics and key drivers.

Research interests:

1. University-industry relationships and science-to-business marketing and thus the use of  marketing principles for the commercialisation of research

2. Relationship marketing and organisational culture

3. Wine Marketing

4. Knowledge and innovation

5. Pedagogical and teaching related research on case development and group composition

Publications

Competitive Grants

Australian Research Council Linkage Project Grant – 2009-2012

Principal Investigators: Prof. Pascale Quester and Dr. Carolin Plewa, “Can sponsorship deliver Corporate Social Responsibility? Examining internal and external perceptions of sponsors’ CSR.” Industry partners: Norwood Football Club & Meals on Wheels (SA) Inc. A$156,840

Journal articles and book chapters (for a list of all publications, please contact Carolin directly)

Plewa, C. (2009) 'Organizational Culture Difference and Relationship Drivers: A Dyadic Study', Australasian Marketing Journal, 17 (1), 46-57.

Medlin, C., and Plewa, C. (2009) 'A Study of Trust, Commitment and Satisfaction across Research-Industry Relationships', In Aurifeille, J-M, Medlin, C., and Tisdell, C. (eds.), Trust Globalisation and Market Expansion, Nova Publishers, 119-132. 

Plewa, C. (2008) 'An Empirical Investigation of Public-Private Partnerships: Communication, Formality and the Mediating Effect of Trust', Monash Business Review, 4 (2), 40-41.

Plewa, C. and Quester, P. (2008) 'A Dyadic Study of 'Champions' in University-Industry Relationships', Asia-Pacific Journal of Marketing and Logistics, 20 (2), 211-226.

Plewa, C. and Quester, P. (2007) 'Key Drivers of University-Industry Relationships: The Role of Organisational Compatibility and Personal Experience', Journal of Services Marketing, 21 (5), 370-382.

Baaken, T. and Plewa, C. (2007) 'Key Success Factors for Research Institutions in Research Commercialization and Industry Linkages: Outcomes of a German/Australian cooperative project', In H. Sherif and T. Khali (eds.) New Directions in Technology Management, Oxford: Elsevier Science & Technology Books, 75-89.

Plewa, C. and Quester, P. (2006) 'Case Development: An Innovative Approach to Case Studies and Experiences from a Graduate Marketing Ethics Course', Journal of Business Ethics Education, 3, 165-178.

Plewa, C. and Quester, P. (2006) 'The Effect of a University's Market Orientation on the Industry Partner's Relationship Perception and Satisfaction', International Journal of Technology Intelligence and Planning, 2 (2), 160-177.

Von Hagen, F., Baaken, T., Hoelscher, V. and Plewa, C. (2006) 'International Research Customer Satisfaction Surveys (Germany and Australia) and Research Provider Surveys (Germany and Europe); Some Interesting Outcomes', International Journal of Technology Intelligence and Planning, 2 (2), 210-224.

Plewa, C., Quester, P. and Baaken, T. (2006) 'Organisational Culture Differences and Market Orientation: An Exploratory Study of Barriers to University-Industry Relationships', International Journal of Technology Transfer and Commercialisation, 5 (6), 373-389

Plewa, C. and Quester, P. (2006) 'Satisfaction with University-Industry Relationships: The Impact of Commitment, Trust and Championship', International Journal of Technology Transfer and Commercialisation, 5 (1/2), pp. 79-101.

Plewa, C., Quester, P. and Baaken, T. (2005) 'Relationship Marketing and University-Industry Linkages: A conceptual framework', Marketing Theory, 5 (4), pp. 431-454.

Varey, R.J., Baxter, R., Brodie, R.J., Brookes, R.W., Plewa, C., Quester, P. and Shembri, S. (2005) 'Buyer-Seller Relationships: Australasian Research and Reflections', Journal of Customer Behaviour, 4 (1), pp. 127-146.

Professional Associations

Professional Associations

Australian Marketing Institute
Continuous Innovation Network (CINet)
Proton Europe

Member Editorial Review Boards

Industrial Marketing Management (IMM)
Journal of Business Market Management (JBM)

 

 

Professional Interests

Consulting in relation to research commercialisation, science-to-business marketing and university-industry relationships. Industry Placement - Flinders Partners

Files

• Publications_CarolinPlewa_2008.pdf [65.7K] (application/pdf)

Entry last updated: Tuesday, 1 Sep 2009