Associate Professor Chris Medlin

• Biography/ Background

  Industrial transitioning is understood through changes in business relationships and networks. Chris researches changing relationships, business network change, innovation and commercialization using interorganisational theory.

  Chris has moved to an Adjunct position at the Adelaide Business School (2020-). He continues to research and publish. He is currently a co-editor for a special issue of Indsutrial Marketing Management on "The parallax nature of studying business markets, relationships and networks" (https://www.journals.elsevier.com/industrial-marketing-management/calls-for-papers/the-parallax-nature-of-studying-business-markets). He is a co-Chair of the IMP Asia Conference 2022, in Okinawa Japan (www.impasia2020.com).

  Chris has published papers in Industrial Marketing Management, the Journal of Business & Industrial Marketing, the Journal of Business Research,  the International Journal of Project Management, and the Journal of Business-to-business Marketing. He has co-edited a number of books on Globalisation and Marketing, as well as a Special Issue of the Industrial Marketing Management journal (2012) on "Time and Process Research in Business Network Research".

  Chris is on the editorial board of the Industrial Marketing Management journal, the Journal of Business Research, and the Journal of General Management. In addition, he is on the Editorial Review Board of the Journal of Business & Industrial Marketing. Chris is a Board member of the Industrial Marketing & Purchasing (IMP) Group (www.impgroup.org).

  Chris is an Associate Researcher in the Business Studies Department at the University of Uppsala, Sweden.

  Chris is a Fellow of the Australian Marketing Institute. He has been a member of the Australian Marketing Institute (AMI) for more than 20 years and  and he is a member of their Marketing Accreditation committee for higher education institutions. Chris has been awarded Certified Practising Marketer (CPM) status by the AMI.

   

   

   

• Qualifications

  B. Ec., Dip.Ed., Grad.Dip.Ed.Admin., MBA, Ph.D. Certified Practising Marketer

• Teaching Interests

  Industrial Marketing - Business Relationships and Networks

  Qualitative/Interpretive Research Method

• Research Interests

  Business Relationships and Business Network (Inter-organizational Theory), generally within the Industrial Marketing and Purchasing (IMP) Group tradition (www.impgroup.org). Industrial transitioning is understood through changes in business relationships and networks. Chris researches changing relationships, business network change, innovation and commercialization using interorganisational theory.  

  Chris has researched industrial transitions/change in the following industries: automotive manufacturing, biofuel, defense supply, software, mining, music, wind turbine, and wine.

   

   

   

   

• Publications

  Journal papers

  Andersen, Poul Houman, Christopher J. Medlin, and Jan-Åke Törnroos (2020a), "Introduction to the special issue on “Process thinking in dynamic business networks”," Industrial Marketing Management, 91 (November), 621-26.

  Andersen, Poul Houman, Christopher J. Medlin, and Jan-Åke Törnroos (2020b), "Re-appraising interaction and process for industrial network research: The future plunging mirror hall metaphor," Industrial Marketing Management, 91 (November), 627-38.

  Guercini, Simone and Christopher J. Medlin (2020), "A radical constructivist approach to boundaries in business network research," Industrial Marketing Management, 91, 510-20.

  McGrath, H., Medlin, C. J., & O'Toole, T. (2019). A process-based model of network capability development by a start-up firm. Industrial Marketing Management, https://doi.org/10.1016/j.indmarman.2017.11.011.

  Ellegaard, C., & Medlin, C. J. (2018). Finding good relationships – intended and realized relational governance of international fine wine exchanges. Journal of World Business, 53(6), 794-805.

  Ojansivu, I., & Medlin, C. J. (2018). To Whose Drum Are We Marching? Change in business networks through a contextual logics perspective. Industrial Marketing Management, 70(April), 141-155.

  Törnroos, J.-Å., Halinen, A., & Medlin, C. J. (2017). Dimensions of space in business network research. Industrial Marketing Management, 61(February), 10-19.

  Brodie, R. J., Benson-Rea, M., & Medlin, C. J. (2016). Branding as a Dynamic Capability: Strategic Advantage from Integrating Meanings with Identification. Marketing Theory, 17(2), 183-199.

  Medlin, C.J. & Ellegaard, C. (2015). Conceptualizing competition and rivalry in a networking business market. Industrial Marketing Management. 10.1016/j.indmarman.2015.05.009

  Medlin, C.J. & Törnroos, J.-Å. (2015). Exploring and exploiting network relationships to commercialize technology: A biofuel case. Industrial Marketing Management. 10.1016/j.indmarman.2015.05.036

  Medlin, C.J. and Jan-Åke Törnroos (2014), "Interest, Sensemaking and Adaptive Processes in Emerging Business Networks: An Australian Biofuel Case," Industrial Marketing Management, 43, (6) 1096-1107.

  Munksgaard, K. & Medlin, C.J. (2014). Self- and collective-interests: Using formal network activities for developing firms' business. Industrial Marketing Management. 43,(4) 613–621.

  Ellegaard, C., Medlin, C.J. & Geersbro, J. (2014). Value appropriation in business exchange: Literature review and future research opportunities. Journal of Business & Industrial Marketing. 29, (3) 185-198.

  Book Chapter

   Medlin, C.J. & Saren, M. (2012)  Business-to-business interactions: Slowing-down and speeding-up change to create the future. in Business-to-business marketing management, strategies, cases and solutions. M.S. Glynn & A.G. Woodside, eds. Vol. 18, Emerald, p.173-190.

   

• Professional Associations

  Fellow of the Australian Marketing Institute

  Member, Australian and New Zealand Marketing Academy

  Board Member, Industrial Marketing & Purchasing (IMP) Group (2021-2023)

   

Entry last updated: Monday, 29 Mar 2021