Ms Claire Sherman

Telephone	+61 8 8303 4511
Position	Associate Lecturer
Email	claire.sherman@adelaide.edu.au
Fax	+61 8 8303 4368
Building	10 Pulteney Street
Floor/Room	10 16
Campus	North Terrace
Org Unit	Business School

To link to this page, please use the following URL:
http://www.adelaide.edu.au/directory/claire.sherman

Biography/ Background

Claire Sherman is a Lecturer in Marketing Communications and Marketing Ethics at the University of Adelaide, as well as undertaking her PhD candidature at the School of Commerce. She is currently examining brand integration (product placement) within television from both an industry and audience perspective and recently produced a report entitled "Integrating Brands within Television Programming: An Australian Industry Report". She has also published research on print advertising effects, branded entertainment and effectively communicating with Australia's young adults, undertaking both qualitative and experimental research within these fields. In teaching the first university course in Adelaide solely devoted to marketing ethics, she also provides an ethical framework to enable students to explore contemporary ethical issues within a marketing context. Despite her present focus on marketing, Claire also teaches within the field of finance and previously worked in the public sector, banking and brokerage industries.

Qualifications

PhD Candidate in Marketing (University of Adelaide)

Bachelor of Commerce with First Class Honours (University of Adelaide, Australia) - Received the Bernie Mills medal for the highest score of all 2001 commerce honours graduates

Bachelor of Finance (University of Adelaide, Australia)

Teaching Interests

Lecturer in charge of both Marketing Communications (Masters) and Marketing Ethics (M) and tutor of Consumer Behaviour and Business Finance at the undergraduate level.

Research Interests

Currently examining brand integration (product placement) within television from both an industry and audience perspective. She is currently conducting a TV panel study of an Australian Reality TV Program.

Other research interests include communications within popular and youth culture, nudity in advertising and branded entertainment.

Publications

Refereed Journal papers:

Arthur, Damien; Sherman, Claire; Appel, Dion; Moore, Lucy (2006), "Why young consumers adopt interactive technologies", Young Consumers: Insight and Ideas for Responsible Marketers, vol 7, no. 3, 2006, p33-38

Quester, P & Sherman, C, (2005) "The influence of product/nudity congruence on advertising effectiveness", Journal of Promotion Management, vol 11, no. 2/3, p61-89.

Book Chapters:

Arthur, Damien, Claire Sherman, and Dion Appel (2006), "Understanding and Communicating with Australia's Young Adults," in Youth Brands and Lifestyles, eds. Paulo Ribeiro Cardoso and Sofia Gaio and Jesus Perez Seoane, Porto: Universidade Fernando Pessoa, 47-59.

Hussells, S., Sherman, C., Ward, D. and Zurbruegg, R (2007) "South and East Asian Insurance Market Growth and Development" in the Handbook of International Insurance Between Global Dynamics and Local Contingencies, Wharton School Publishing, Philadelphia, US.

Refereed Conference papers:

Sherman, C (2008) "The Brand-Program Fit of Brand Placements: Exploratory Analysis of a Multi-Dimensional Concept" in the Proceedings for 7th International Conference on Research in Advertising in Antwerp, Belgium, June 26-28.

Plewa, C. and Sherman, C (2007) "Dimensions of Diversity: Group Work within Marketing Courses", in the Proceedings for he Australia & New Zealand Marketing Academy Conference 2007 in Otago, NZ, Dec 3-5.

Sherman, C (2006) "Integrating Brands within TV: Refining Constructs" in the Proceedings for 5th International Conference on Research in Advertising in Bath, UK, June 30 - July 1.

Sherman, C (2005) "Product Integration in television programs: Issues for an emerging Australian industry" in the Proceedings for the World Marketing Congress 2005 in Muenster, Germany, Jul 5 - 9.

Sherman, C (2004) "Product Integration in Television: An Australian Industry Perspective" in the Proceedings for the Australia & New Zealand Marketing Academy Conference 2004 in Wellington, NZ, Nov 29- Dec 1.

Professional Interests

Recently produced a report entitled: "Integrating Brands within Television Programming: An Australian Industry Report" (2005). This report summarises the outlook for this emerging industry within Australia, in particular, the three key areas of technology, integration strategy and industry relationships.

Completed the Canadian Securities Course in 2002, which qualifies graduates to sell mutual funds and leads to registration to deal in stocks, bonds and other securities on the Canadian Stock Exchange.

Entry last updated: Monday, 28 Jul 2008