Media Expertise
-- Advertising, marketing & PR
| Person | Expertise |
|---|
| Professor
Pascale Quester |
Consumer Behaviour, Marketing communications, including sponsorship, country of origin effects, branding, relationship marketing.
|
| Mr
Damien Arthur |
Youth culture, youth marketing, consumer behaviour, Hip Hop, and subcultures.
|
| Dr
Steve Goodman |
Wine marketing, consumer choice, supply chain marketing, marketing strategy, services marketing
|
| Dr
Elton Li |
New product development; International competitiveness; consumer trends; food marketing; database and internet marketing; lifestyle segmentation; wine marketing
|
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