-- Advertising, marketing & PR
||Consumer Behaviour, Marketing communications, including sponsorship, country of origin effects, branding, relationship marketing.
||Wine marketing, consumer choice, supply chain marketing, marketing strategy, services marketing
||Consumer ability to accurately assess extrinsic product cues The quantification of consumer knowledge and self confidence Country of Origin effect - development and influence of country image Influence of price on consumer assessment of quality and subsequent purchase intentions Crisis management Social Media Brand Communities / Virtual Communities Wine Marketing Services Marketing
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