Media Expertise
-- Business and management
| Person | Expertise |
|---|
| Associate Professor
Barry Burgan |
Cost Benefit evaluation (particularly arts and culture, housing and urban development and transport projects) Financial and economic modelling and regional deevlopment
|
| Professor
Noel Lindsay |
Entrepreneurship Private equity
|
| Dr
Cullen Habel |
Repeat Buying; Merchandising; Marketing; Market Modelling; Dirichlet; Probability Models; Wine Marketing; Market Dynamics; Marketing Science; Marketing Models; Food Marketing; Sales; Selling; Management; Branding; Brands; Brand Equity; Marketing Communication; Promotion; Public Relations; Direct Marketing; Market Analysis; Marketing Education; Advertising; Publicity; Word of Mouth; Viral Marketing
|
| Dr
Fred Robins |
East Asian business and management; corporate social responsibility; marketing by western firms in East Asian markets; Approaches by Western firms to competition against low-cost competitors.
|
| Dr
Pi-Shen Seet |
New venture creation; Corporate Innovation; Social Entrepreneurship; Creative Cultures; Organisation Behaviour; Leadership; Managerial Paradoxes
|
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