Biography/ Background
Qualifications
Teaching Interests
Research Interests
Publications
Professional Associations
Media Expertise

Dr Fred Robins

Telephone	+61 8 8303 5750
Position	Senior Lecturer
Email	fred.robins@adelaide.edu.au
Fax	+61 8 8223 4782
Building	10 Pulteney Street
Floor/Room	10 50
Campus	North Terrace
Org Unit	Business School

To link to this page, please use the following URL:
http://www.adelaide.edu.au/directory/fred.robins

Biography/ Background

Fred holds higher degrees in economics and in marketing. He has lived and worked in a range of European and East Asian countries, as well as Australia. After university he had ten years public and private sector managerial experience. Now he teaches and researches at The University of Adelaide Business School. He publishes regularly in academic journals, mostly on international business topics. Currently he is researching into how businesses located in the high-cost countries of the 'old' industrialised world can best compete against rivals in the low-cost countries of the newly industrialised world

Qualifications

BA.,MA.,MSc.,PhD

Teaching Interests

Dr. Robins co-ordinates International Business subjects in the MBA program. He has designed and teaches courses in Global Business and Business in East Asia.These are offered in Adelaide, Singapore and Hong Kong. He also runs occasional seminars on Corporate Social Responsibility.

Research Interests

Dr. Robins core research interest is competitiveness. He researches and publishes on the responses of companies based in high-cost locations to the growing competition from companies based in low-cost locations. This extends to the emerging impact of the so-called knowledge economy and issues of corporate social responsibility.

His research focuses primarily on business in East Asia and the growing global role of companies from that region.

Publications

'Institutional Transformation and Influence in East Asian Business' in Multinational in Asia;pp.129-145 Giroud,Mohr and Yang(Eds), Routledge,2005

'The Future of Corporate Social Responsibility'in Asia Business and Management(Palgrave) Vol.4,No 2, 2005;pp95-116

'China: A new kind of 'mixed' economy?' Proceedings of the Asia Pacific Journal of Management ConferenceQueensland University of Technology,December 2007

'The challenge of low-cost competitors'in Proceedings of the 16th World Business Congress,Maastricht,June 2007

'The needs of contemporary marketing' in International Management Development Yearbook,2008; Vol.XVII,pp 74-78

'Why corporate social resonsibility should be popularised but not imposed' in Corporate Governance(Emerald),Vol.8,No.3,pp.330341

Professional Associations

Fellow, Australian Marketing Institute

Member, Chartered Institute of Marketing

Advisory Board Member, Euro-Asia Management Studies Association

Contributor, European Strategic Seminar for Advanced Management

Expertise for Media Contact

Categories	Business and management, Economics
Expertise	East Asian business and management; corporate social responsibility; marketing by western firms in East Asian markets; Approaches by Western firms to competition against low-cost competitors.
Notes	Alt phone: (08) 8303 5525/5750
After hours	(08) 8332 2734

Entry last updated: Sunday, 22 Nov 2009

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