Mr Greg Macpherson

Business Partnership Specialist
Mr Greg Macpherson
  Org Unit Research & Business Partnerships
  Email greg.macpherson@adelaide.edu.au
  Telephone +61 8 8313 3485
  Location Floor/Room 4 ,  Rundle Mall Plaza ,   North Terrace

Business Development Manager - Health & Medical Sciences

Greg has a background in the marketing of technology and is passionate about forming lucrative partnerships between university researchers and industry & government. 

Recently he completed a license of a technology to a pharmaceutical company specialising in cardiac disease.  This project also included facilitating venture capital investment.

He was previously with UniSA / Itek as Commercialisation Manager where he developed technologies in the medical, ICT, aerospace and wine industries*.  Also at UniSA he was seconded to government to develop a program to advise high growth companies on strategic business development*.  As part of this role he assisted the CRC for Viticulture win a $12 million grant requiring industry and research organisation collaboration.  He also worked on a number of grape and wine industry commercialisation projects*.  

Greg's experience in raising grant funding includes venture capital investments from his time at Playford Capital.  He was previously Marketing Director of Cambridge Lasers in the UK where he managed international sales and marketing of medical and scientific devices*.  A government granted R&D project for a novel laser design which he managed included a Europe wide market research study.   The marketing positions Greg has held at Merck (the German Pharmaceutical company) and Mobil are invaluable for his work with the University's platform technologies, particularly those specialising in analysis and clinical trials.

He is a member of the committee of AusBiotech (SA chapter) and a Councillor of Mitcham Girls School.  Greg was on the Translational Science Task Force and the Australasian Research Management Society (convenor 2013).  He is a founding member of the University Industry Innovation Network.  Previously he was on the board of Waite Analytical Services, Councillor of the Mitcham Schools, director of Cambridge Lasers and acting director of A-Rage.

* see files below.

 

Bachelor of Science (Pharmacology and Biochemistry), Adelaide

Graduate Diploma in Marketing, Monash

Assoc. Dip. in Wine Marketing (incomplete), Adelaide

Company Directors Certificate, Australian Institute of Company Directors 

Certificate in Professional Writing (Creative writing), TAFE

Promoting University Industry Linkages Australian Society for Medical Research March 2016 p5.

Is a university a business? University-Industry Innovation Magazine 2014 Issue 1 G. Macpherson

University–industry linkage evolution: an empirical investigation of relational success factors  R&D Management, Volume 43, issue 4, 14 July 2013 Carolin Plewa, Nisha Korff, Thomas Baaken and Greg Macpherson

The evolution of university–industry linkages—A framework  Journal of Engineering and Technology Management, Volume 30, Issue 1, Jan - Mar 2013. Pages 21-44
Carolin Plewa, Nisha Korff, Claire Johnson, Gregory Macpherson, Thomas Baaken, Giselle Camille Rampersad

Dynamics of Success Factors in University Industry Linkages
By: Greg Macpherson, Carolin Plewa, Nisha Korff & Thomas Baaken. Presentaed at: Australasian Research Management Society Conference, Gold Coast, Queensland: 19 - 21 September 2012.  http://www.arms2012.org.au/pdf/ARMS_2012_Abstracts.pdf

Interrelationships between dynamic success factors in University-Industy Linkages
By: Nisha Korff, Carolin Plewa, Thomas Baaken, Greg Macpherson
Abstract: Entrepreneurial Universities Conference, Muenster, Germany: 25 - 27 April 2012.

Evolution of Success Factors in University-Industry Linkages.  In September 2011 Greg presented a paper at the Technology Transfer Conference 2011 in Augsburg Germany in association with the Science to Business Marketing research centre of the Muenster University, Germany.  The paper presented the results of a joint German Australian funded project that aims to improve the quality and quantity of collaborations between university and industry.    http://www.t2s-augsburg.com/t2s-2011-conference/abstracts-of-presentations.html 

Greg has also written short articles and stories that have been published in Tamba and The Wheels of Time.    While a member of the Australian Institute of Archaeology he wrote Travels in Egypt for an institute study tour.  In the UK he presented a paper on technology transfer and innovation.

Greg is keen to assist companies benefit from a partnership with the University.  His business development experience assists companies identify strategic direction and assess research and development needs.  Greg's professional writing skills assists with grant and plan writing.

A professional interest in understanding how universities and industry can work better together led to an invitation for Greg to visit the Münster University of Applied Sciences* to work with an international research team looking at the formation and development of academic business relationships.  Greg also visited technology transfer offices in Germany and France.

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Entry last updated: Thursday, 29 Jun 2017

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