Dr Jodie Conduit

Biography/ Background

Jodie has over 10 years experience teaching marketing courses at undergraduate, postgraduate, MBA and executive level for several of Australia’s leading universities. Her teaching interests include strategic marketing, market research and marketing management.

 

The main focus of Jodie's research is the customer role in organisational decision-making. Specifically, her research areas of interest include customer engagement, market intelligence use, marketing strategy and innovation, market orientation, internal marketing and corporate social responsibility.

 

Jodie has also had an extensive industry-based career as a research consultant and market research manager with large service organisations. Most recently, she was a Senior Market Research Manager with National Australia Bank. Prior to that, Jodie worked as a consultant with a client list that included several leading Australian and international service firms.

Qualifications

B.Com (Hons) (Adel), PhD (Monash)

Qualified Practising Market Researcher & Certified Practising Marketer

Awards & Achievements

Fellowships, Grants and Funding

The University of Adelaide Barbara Kidman Women’s Fellowship (2013).

Best Paper Awards

Conduit, J. and Quigg, J. (2002) “Bridging the Gap Between The Internal and External Markets: Understanding the Relationship Between Market Orientation and Customer Satisfaction”. Academy of Marketing Science Multicultural Marketing Conference, Spain.

Geursen, G.M. and Conduit J. (2000) “Market Orientation in Different Firm Environments”, UIC/AMA Research Symposia on the Marketing Entrepreneurship Interface, Newcastle.

Teaching Interests

Market Research, Marketing Management and Strategic Marketing

Currently Teaching:

MARKETNG7005OL Fundamentals of Marketing

Research Interests

My research focuses on the central role of customers in organisational decision-making. Thus, my key specific research areas of interest include: customer engagement, market intelligence use, marketing strategy and innovation, market orientation, internal marketing, and corporate social responsibility

Current Research Students

Claire Johnson: "The external impact of corporate volunteering: A consumer study"

Teagan Altschwager: “Branded Marketing Events: The Influence of Experiential Involvement on Consumer Attitude Development”

Shikha Sharma: “Customer Engagement in Co-creative Service Innovation”

William Lake: “Understanding the role of consumers in sustainability: Investigating ‘Mindful Consumption”

Long Nguyen: “Brand Disengagement”

Hande Akman:

Previous Research Students

William Lake (Honours), Hande Akman (MBR), Kiki Lai (Honours, Monash), Jeremy Hanger (Honours, Monash), Hamish Cook (Honours, Monash), Justin Quigg (Honours, Monash) 

Publications

Refereed Journal Publications

Granger, K., Lu, V., Conduit, J., Veale, R., and Habel, C. "Keeping the Faith! A Preliminary Investigation of Participation in Spiritually Based Communities" Journal of Business Research, forthcoming (accepted 04/2012).

Brennan, L., Brace-Govan, J., Brady, E., and Conduit, J. (2011) “Market Orientation and Marketing in Nonprofit Organizations. Indications for Fundraising from Victoria”, International Journal of Nonprofit and Voluntary Sector Marketing, 16, pp. 84-98.

Conduit, J. and Mavondo, F. T. (2001) “How critical is Internal Customer Orientation to Market Orientation?”, Journal of Business Research. Vol 51(1), pp. 11-24. 

Quester, P.G. and Conduit, J. (1996) “Standardisation, Centralisation and Marketing in Multinational Companies”, International Business Review, 5(4), pp. 395-421.

Quester, P.G. and Conduit, J. (1996) “Size and Centralization in Multinational Companies”, Journal of Market Focused Management, 1(3), pp. 231-247.

Book Chapters

Conduit, J. and Gabbott, M. (2004). The Marketing Framework. In M. Gabbott (Ed). Value Exchange in Marketing, pp. 2-27. Australia: Pearson Education

Hendry, J., Conduit, J. and Gabbott, M. (2004). Cost and Price. In M. Gabbott (Ed). Value Exchange in Marketing, pp. 298-333. Australia: Pearson Education

Mavondo, F. T., & Conduit, J. (2000). Construct validity of market orientation: Do people in different industries share the same meaning? In R.B. McNaughton (Ed.), Developments in Australian Marketing. London, England: JAI Press.

Refereed Conference Papers

Nguyen, L. Conduit, J., Rao Hill, S., and Lu, V. “Consumer Engagement in Virtual Communities: Implications For Service Pricing” Frontiers in Service Conference 2013 (accepted 01/2013)

Lake, W. and Conduit, J. “How Social Marketing can address the Obesity Issue: The role of Corporate Reputation” Academy of Marketing Science (AMS) World Marketing Congress 2013. (accepted 12/2012)

Sharma, S., Conduit, J., Karpen, I, Rao Hill, S. and Farrelly, F. “Co-creation in a Service Innovation Context” Academy of Marketing Science (AMS) World Marketing Congress 2013. (accepted 12/2012)

Johnson, C., Plewa, C. and Conduit, J. (2012) “The impact of corporate volunteering on CSR image: A consumer perspective” Australia and New Zealand Marketing Academy Conference, Adelaide, Australia.

Akman, H., Rao Hill, S. and Conduit, J. (2012) “What will it take for you to fix it yourself? The mediating effect of customer readiness on customer self-recovery” Australia and New Zealand Marketing Academy Conference, Adelaide, Australia.

Conduit, J. and Quigg, J. (2002) “Bridging the Gap Between The Internal and External Markets: Understanding the Relationship Between Market Orientation and Customer Satisfaction”. Academy of Marketing Science Multicultural Marketing Conference, Spain. (Best Paper Award)

Conduit, J. and Quigg, J. (2001) “Influencing Internal Customers through Market Orientation: How it leads to Exceptional Service Quality and Satisfied Customers”. Australia and New Zealand Marketing Academy Conference, Auckland, New Zealand.

Conduit, J. and Cook, H. (2001) “Is Market Orientation Enough? The View of an Agricultural Co-operative.” Australia and New Zealand Marketing Academy Conference, Auckland, New Zealand.

Conduit, J. (2000) “Internal Customer Orientation: What it is and what it is not.” Marketing in a Global Economy, American Marketing Association (AMA) International Marketing Conference, Argentina.

Conduit, J. and Mavondo, F. T. (2000) “Internal Customer Orientation and Service Performance” Marketing in a Global Economy, AMA International Marketing Conference, Buenos Aires, Argentina.

Geursen, G.M. and Conduit J. (2000) “Market Orientation in Different Firm Environments”, AMA Summer Educators Conference, Chicago, USA.

Geursen, G.M. and Conduit J. (2000) “Market Orientation in Different Firm Environments”, UIC/AMA Research Symposia on the Marketing Entrepreneurship Interface, Newcastle. (Best Paper Award)

Conduit, J. and Mavondo, F. T. (2000) “Market Orientation and Internal Customer Orientation: Implications for Employee Perceptions”, Australia and New Zealand Marketing Academy Conference, Gold Coast, Australia.

Conduit, J. and Mavondo, F. T. (1999) “The Characterisation of Moderators of the Relationship between Functional Strategies and Market Orientation”, Australia and New Zealand Marketing Academy Conference, Sydney, Australia.

Mavondo, F. T. and Conduit, J. (1998) “How critical is Internal Customer Orientation to Market Orientation?”, AMA International Marketing Strategy Conference, Vienna, Austria.

Conduit, J. and Mavondo, F. T. (1998) “Internal Customer Orientation: Antecedents and Consequences”, Academy of Marketing Science (AMS) Conference, Norfolk, Virginia, USA.

Conduit, J. and Mavondo, F. T. (1998) “"Market Orientation: Construct Validity Generalisability Across Industries in Australia", Australia and New Zealand Marketing Academy Conference, Dunedin, New Zealand.

Conduit, J. and Mavondo, F. T. (1997) “A Model of Internal Marketing Processes for Developing a Market Orientation”, Australia and New Zealand Marketing Academy Conference, Melbourne, Australia.

McLeod, C.S., Bell, S.J., Brennan, L. and Conduit, J. (1996) “The Effect of Experience on Consumer Decision Making for Service Products”, Australia and New Zealand Marketing Educators Conference, Australia.

Industry Publications

Conduit, J. & Cook, H. (2002) “Member Orientation: What is it and how does it work?” National Co-op Update.

 

Professional Associations

Australian and New Zealand Marketing Academy Member (2012 -)

Australian Marketing Institute, Certified Practising Marketer (2011 -)

Former Member Australian Market and Social Research Society (AMSRS) and Qualified Practising Market Researcher (QPMR) (2005 - 2010)

Entry last updated: Friday, 8 Mar 2013