Professor Pascale Quester
|Org Unit||Office of the Deputy Vice-Chancellor & Vice-President (A)|
|Telephone||+61 8 8313 5901|
|Location||Floor/Room 7 32 , Kenneth Wills Building , North Terrace|
M.A. Marketing, Ohio State University (USA)
Ph.D. Marketing, Massey University (New Zealand)
Current Reseach Topics:
Sponsorship Effectiveness, Management and Practices (several papers published, some submitted, further writing in process, collaborative work with colleagues from the US, Ireland and France). Includes the study of Sports and Arts sponsorship.
Relationship Marketing a) in relation to Service Exports (with Medlin C.) since 1993/1994, several papers presented at conferences and published, b) in relation to Sponsorship, several papers submitted and one PhD submitted May 2002 and c) in relation to University-Industry linkages since 2003 (following a German-Australian grant, with T. Baaken and C. Plewa)
Country-of-Origin (COO) effects a) in Industrial Marketing: a collaborative study conducted with colleagues from France and New Zealand, several papers published and others submitted b) in Consumer Marketing: a study of COO of car components and brand influence (with Karunaratna A.), several papers presented at conferences and submissions in process; supervision and co-supervision of two theses (1 under FACIREM).
The application of connectionist analytical methodologies in Marketing (with Aurifeille J-M), several papers presented at conferences and published in journals, further submissions underway.
For a complete list of Pascale's publications, please refer to the attachment below.
Associate Fellow of the Australian Marketing Institute 1992-1997.
Member of the European Society for Opinion and Marketing Research (ESOMAR) from 1989 to 2001.
Member of the European Marketing Academy (EMAC) since 1990.
Member of the American Marketing Association since 1991.
Member of l'Association Francaise du Marketing since 1992.
Appointed to the National Academic Advisory Council (NAAC) of the Australian Marketing Institute in May 1994.
Awarded CPM in August 1994.
Fellow of the Australian Marketing Insitute since 1997.
- List of Publications - pascale_pubs.pdf [160.7K] (application/pdf)
|Categories||Advertising, Marketing & PR, Ethics|
|Expertise||Consumer Behaviour, Marketing communications, including sponsorship, country of origin effects, branding, relationship marketing.|
|Notes||French Born, Pascale has a first business degree from one of the top business schools in France, then won a scholarship to undertake a Master in Marketing from Ohio State University. She then moved to New Zealand where she earned a PhD in sales promotions. She is the inaugural Professor of Marketing at the University of Adelaide and the director of the Franco-Australian Centre for Internationa|
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