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Professor Pascale Quester
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Biography/ BackgroundPascale established the marketing discipline as one stream of the commerce degree when she joined the School of Commerce in 1991. As an active researcher in the areas of consumer behaviour and marketing communications, she is the author of two leading textbooks and many journal publications. Pascale has been actively involved in developing links with overseas institutions in Malaysia and France and has held several appointments as visiting professor in overseas institutions including La Sorbonne, ESSEC and the University of La Reunion. She is the director of the Franco-Australian Centre for International Research in Marketing (FACIREM).
QualificationsDESCAF, ESCAE Nantes (France)
M.A. Marketing, Ohio State University (USA)
Teaching InterestsMarketing; Consumer Behaviour.
Research InterestsMarketing Strategy; Consumer Behaviour; Marketing Communications; Sales Promotions; Sponsorship; Experimental Designs; Advertising.
Current Reseach Topics:
Sponsorship Effectiveness, Management and Practices (several papers published, some submitted, further writing in process, collaborative work with colleagues from the US, Ireland and France). Includes the study of Sports and Arts sponsorship.
Relationship Marketing a) in relation to Service Exports (with Medlin C.) since 1993/1994, several papers presented at conferences and published, b) in relation to Sponsorship, several papers submitted and one PhD submitted May 2002 and c) in relation to University-Industry linkages since 2003 (following a German-Australian grant, with T. Baaken and C. Plewa)
Country-of-Origin (COO) effects a) in Industrial Marketing: a collaborative study conducted with colleagues from France and New Zealand, several papers published and others submitted b) in Consumer Marketing: a study of COO of car components and brand influence (with Karunaratna A.), several papers presented at conferences and submissions in process; supervision and co-supervision of two theses (1 under FACIREM).
PublicationsPascale's list of publications includes 98 refereed papers, 2 leading textbooks (each in its forth edition), 9 case studies listed in a leading European case study clearing house and more than 65 non-refereed conference papers, professional articles and case studies. In addition, Pascale have presented more than 40 seminar papers or working papers at conferences as well as, on invitation, at a number of Australian and European universities. As well as conferences at which Pascale presented papers, she was a delegate at a number of international conferences.
Professional AssociationsLife Member of Beta Gamma Sigma Honorary society since 1987.
Associate Fellow of the Australian Marketing Institute 1992-1997.
Member of the European Society for Opinion and Marketing Research (ESOMAR) from 1989 to 2001.
Member of the European Marketing Academy (EMAC) since 1990.
Member of the American Marketing Association since 1991.
Member of l'Association Francaise du Marketing since 1992.
Appointed to the National Academic Advisory Council (NAAC) of the Australian Marketing Institute in May 1994.
Awarded CPM in August 1994.
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