Publications

Mr Robert Van Zanten

Telephone	+61 8 8303 6662
Position	Lecturer
Email	rob.vanzanten@adelaide.edu.au
Fax	+61 8 8303 7109
Building	Wine Innovation Central Bldg
Floor/Room	4 42
Campus	Waite
Org Unit	Agri Food and Wine Business

To link to this page, please use the following URL:
http://www.adelaide.edu.au/directory/rob.vanzanten

Publications

R. van Zanten, M. Reid & F. Mavondo (2007) Qualitative foundations of a study into category choice amongst alcohol purchasers, Proceedings of the Australia and New Zealand Marketing Academy Conference, 3-5 December, Dunedin, New Zealand

M. Reid & R. van Zanten (2006) Looking ahead: marketing imperatives for the wine industry, Australian and NZ Grapegrower & Winemaker, No. 515 (December) pp70-72.

R. van Zanten (2005) Consumer complaints against alcohol advertisements: An evaluation, International Journal of Wine Marketing 17(3) pp25-38.

R. van Zanten (2005) Drink choice: Factors influencing the intention to drink wine, International Journal of Wine Marketing 17(2) pp49-61.

R. van Zanten (2005) Enablers and inhibitors of Internet wine purchase, Proceedings of the Australia and New Zealand Marketing Academy Conference, 5-7 December, Fremantle, Western Australia

J. Suttipisal & R. van Zanten (2005) Matching rose to Thai cuisine – overcoming the hurdles of marketing wine in Thailand, Australian and NZ Wine Industry Journal, 20(4) Jul/Aug, pp45-49.

R. van Zanten (2004) Focus group research for small wineries – an Internet example, Australian & NZ Wine Industry Journal, 19(1) Jan/Feb, pp70-75.

R. van Zanten, J. Bruwer & K. Ronning (2003) Integrated Marketing Communications – the case of Coonawarra, Australian & NZ Wine Industry Journal, 18(4) Jul/Aug, pp102-107.

R. van Zanten & J. Bruwer (2002) Integrated Marketing Communications – a wine region perspective, Australian & NZ Wine Industry Journal, 17(4) Jul/Aug, pp94-100.

R. van Zanten & J. Bruwer (2002) Integrated Marketing Communications – what it really means for the winery, Australian & NZ Wine Industry Journal, 17(1) Jan/Feb, pp90-94.

Entry last updated: Wednesday, 18 Nov 2009

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