Associate Professor Roberta Crouch

Program Director - MSc Wine Bus - ESC Dijon
Associate Professor Roberta Crouch
  Org Unit Marketing and Management
  Telephone +61 4 0483 3924
  Location Floor/Room 10 13 ,  Nexus 10 Building ,   North Terrace

Roberta has recently returned to Australia from France where she was the Director the MSc in Wine Business at the Burgundy School of Wine and Spirits Business. She is also a past Director of the Masters in Wine Business program at the University of Adelaide and Chair of the University of Adelaide Wine Future Research Cluster. She has researched, extensively, the drivers of premium purchase decisions respective to wine nationally and internationally in established and developing wine markets. This has been both from the consumer and B2B perspectives. Her particular areas of interest include country of origin effects, the power of brand and pricing to influence purchase decisions and establishing and building strong relationships in the wine value chain.

BBus(Mkting), BEd, BComm(Hon), GradCert(eLearning), PhD (Adelaide)

  • Country of Origin Effects
  • Wine Business
  • Social Media
  • International Business
  • International Marketing
  • Marketing Management
  • Research Methods



  • Wine business
  • Cross cultural management
  • Brand Attachment
  • Consumer ability to accurately assess extrinsic product cues
  • The quantification of consumer knowledge and self confidence
  • Country of Origin Effects - development and influence of country image
  • Influence of price on consumer assessment of quality and subsequent purchase intentions
  • Crisis management
  • Building business to business relationships

Member of:

  • American Marketing Association
  • The American Academy of Marketing
  • Academy of International Business
  • The Australian Institute of Company Directors

CategoriesAdvertising, Marketing & PR, Wine & Viticulture
ExpertiseConsumer ability to accurately assess extrinsic product cues; The quantification of consumer knowledge and self confidence; Country of Origin effect - development and influence of country image; Influence of price on consumer assessment of quality and subsequent purchase intentions; Crisis management; Social Media; Brand Communities / Virtual Communities; Wine Marketing; Services Marketing
NotesOutstanding Reviewer Award - International Journal of Wine Business Research Highlighted Researcher for the Business School - Inaugural Research Week Program - 2011 University of Adelaide
Mobile0404 833 924
After hours0404 833 924

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Entry last updated: Wednesday, 9 Aug 2017

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