Associate Professor Roberta Crouch

Program Director - MSc Wine Bus - ESC Dijon / Senior Lecturer
Associate Professor Roberta Crouch
  Org Unit Marketing and Management
  Email roberta.crouch@escdijon.eu / roberta.crouch@adelaide.edu.au
  Telephone +61 8 8313 6892
  Mobile +61 4 0483 3924 / +61 4 2167 9879
  Location Floor/Room 10 13 ,  Nexus 10 Building / Nexus 10 Tower ,   North Terrace

Roberta has a strong business background and extensive wine business related research experience. She has taught International and Wine Marketing in Australia and Internationally. A previous Program Director of the University of Adelaide's Master of Wine Business, she is currently Program Director of the MSc in Wine Business at the ESC Dijon School of Wine and Spirits (France).

BBus(Mkting), BEd, BComm(Hon), GradCert(eLearning), PhD (Adelaide)

  • Country of Origin Effects
  • Wine Branding
  • Social Media
  • International Business
  • International Marketing
  • Marketing Management
  • Research Methods

 

  • Brand Attachment
  • Consumer ability to accurately assess extrinsic product cues
  • The quantification of consumer knowledge and self confidence
  • Country of Origin Effects - development and influence of country image
  • Influence of price on consumer assessment of quality and subsequent purchase intentions
  • Crisis management

Member of:

  • The Australian Institute of Marketing
  • The Australian Institute of Management
  • The South Australian Canine Association
  • Academy of International Business

CategoriesAdvertising, Marketing & PR, Wine & Viticulture
ExpertiseConsumer ability to accurately assess extrinsic product cues; The quantification of consumer knowledge and self confidence; Country of Origin effect - development and influence of country image; Influence of price on consumer assessment of quality and subsequent purchase intentions; Crisis management; Social Media; Brand Communities / Virtual Communities; Wine Marketing; Services Marketing
NotesOutstanding Reviewer Award - International Journal of Wine Business Research Highlighted Researcher for the Business School - Inaugural Research Week Program - 2011 University of Adelaide
Mobile0404 833 924
After hours0404 833 924

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Entry last updated: Wednesday, 31 May 2017

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