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Professor Roberta Crouch

Position Senior Lecturer / Program Director - MSc Wine Bus - ESC Dijon
Email roberta.crouch@adelaide.edu.au / roberta.crouch@escdijon.eu
Fax +61 8 8313 4368
Mobile +61 4 2167 9879 / +33 3 80 72 58 55
Building Nexus 10 Tower
Floor/Room 10 13
Campus North Terrace
Org Unit Marketing and Management

To link to this page, please use the following URL:
http://www.adelaide.edu.au/directory/roberta.crouch

Biography/ Background

Roberta has a strong business background and extensive wine business related research experience. She has taught International and Wine Marketing in Australia and Internationally. A previous Program Director of the University of Adelaide's Master of Wine Business, she is currently Program Director of the MSc in Wine Business at the ESC Dijon School of Wine and Spirits (France).

Qualifications

BBus(Mkting), BEd, BComm(Hon), GradCert(eLearning), PhD (Adelaide)

Teaching Interests

  • Country of Origin Effects
  • Wine Branding
  • Social Media
  • International Business
  • International Marketing
  • Marketing Management
  • Research Methods

 

Research Interests

  • Brand Attachment
  • Consumer ability to accurately assess extrinsic product cues
  • The quantification of consumer knowledge and self confidence
  • Country of Origin Effects - development and influence of country image
  • Influence of price on consumer assessment of quality and subsequent purchase intentions
  • Crisis management

Publications

Professional Associations

Member of:

  • The Australian Institute of Marketing
  • The Australian Institute of Management
  • The South Australian Canine Association
  • Academy of International Business

Expertise for Media Contact

CategoriesAdvertising, Marketing & PR, Wine & Viticulture
ExpertiseConsumer ability to accurately assess extrinsic product cues; The quantification of consumer knowledge and self confidence; Country of Origin effect - development and influence of country image; Influence of price on consumer assessment of quality and subsequent purchase intentions; Crisis management; Social Media; Brand Communities / Virtual Communities; Wine Marketing; Services Marketing
NotesOutstanding Reviewer Award - International Journal of Wine Business Research Highlighted Researcher for the Business School - Inaugural Research Week Program - 2011 University of Adelaide
Mobile0404 833 924
After hours0404 833 924

Entry last updated: Wednesday, 24 Aug 2016

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