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Dr Steve Goodman
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Dr Steve Goodman is a Senior Lecturer in Marketing at the University of Adelaide Business School. He is an active researcher in the area of wine marketing - specifically consumer choice and business decision making in the wine supply chain context. He has published in academic journals, presented papers at leading academic conferences and published extensively in editor reviewed industry journals. His current research interests involve Choice Modelling in both the consumer and business-to-business contexts.
In 2006 Steve was awarded a nationally competitive grant from the Grape and Wine Research Development Corporation (GWRDC) to map the influences of consumer choice for wine selection, a research project in conjunction with the Wine Marketing Group at UniSA and collaborators in 11 other countries. In 2009 he was awarded a grant from the GWRDC to study the decision influencers along the wine supply chain in Australia, China and the USA and in 2012 awarded funding from AWGA (formerly GWRDC) to investigate the role of social media in wine brand growth.
Before the establishment of the University of Adelaide Business School, Dr Goodman was Discipline Leader for Marketing at the Adelaide Graduate School of Business, The University of Adelaide. Previously he lectured in Business and Marketing Planning and Marketing Communications at the University of South Australia, Marketing Management at Flinders University and Wine Marketing and Marketing Communications at the University of Adelaide (Waite). In 2005 Steve was nominated by UniSA for an Australian University Teaching Award. A PhD Graduate of the University of Adelaide, Steve's PhD examined the use and impact of the internet for marketing activities within the value chain of the South Australian Wine Industry and identified a marketing planning framework for the firm and its interactions with other firms in its value system.
Dr Goodman has given keynote presentations on Wine Marketing at conferences in Europe and Australia and Wine Tourism in Chile and has extensive consulting experience as a Partner with Souter & Goodman Wine Marketing where he worked with SME Wineries in South Australia, Victoria and Western Australia to design and implement strategies for direct marketing, b2b marketing and cellar door activity. In 2000, he co-founded WINEPAGES (now Daily Wine News)a Daily email newsletter and online Suppliers Directory that reached over 70% of Australian Wineries. Steve has experience in leadership, sales and marketing roles across a range of industries including real estate and advertising and his consulting experience includes work in the horticulture, wine, travel, food, entertainment and technology sectors.
QualificationsDoctor of Philosophy, Adelaide Graduate School of Business, University of Adelaide, 2003
Thesis Entitled 'Building Competitive Advantage? The Internet's Impact on the Value System: A Study of the South Australian Wine Industry'
Dr Goodman teaches in Adelaide and Singapore
He teaches Marketing Management, Service Design & Marketing and Marketing Communication
He has also taught in the areas of Marketing Strategy and Planning and Wine Marketing
Supply chain decision making, consumer choice, wine marketing, marketing strategy, marketing management
Currently Chief Investigator for a GWRDC grant to examine the influencers of decisions along the wine industry supply chain. This research is being conducted in Australia, the USA and China.
Steve was the Chief Investigator of a 12 country study, funded by the GWRDC, entitled 'Mapping the Influences of Consumer Choice for Wine Selection (On and Off-Premise) in Key Export Markets'. This research is using the Best-Worse choice method to investigate across, and within, Australia, UK, USA, NZ, Italy, France, Germany, Austria, China, Taiwan and Israel.
His wine related research also investigated retail patronage behaviour through consumer choice of 'where to shop', the impact of servicescape on purchase behaviour, cellar door design and wine supply chain marketing.
Member - Academy of Wine Business Research
Member - Australian Marketing Institute
Editorial Board - European Business Review
Editorial Advisory Board - Australian and New Zealand Grapegrower and Winemaker
Board Member - Disability Information Resource Centre (2004-2010)
Advisor (Wine Club & Marketing) - Oxfam Australia (2005-)
Expertise for Media Contact
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