Dr Vinh Lu

Biography/ Background

From the Mekong Delta, Southern Vietnam, Vinh came to Adelaide in 2000, being a winner of the prestigious Adelaide Achiever Scholarship International. Vinh completed a Bachelor of Commerce majoring in Marketing and International Business in 2002, and graduated from the Bachelor of Commerce (Honours) in Marketing as the Bernie Mills medallist in 2004. Vinh joined the Marketing Discipline as an Associate Lecturer in 2006.

Vinh is currently the lecturer in charge of International Marketing III and International Marketing (M) and coordinates Advanced Theory in Marketing (Honours) seminars. Vinh is also the contact person for students interested in undertaking the Honours program in Marketing.

Vinh qualified for the award of Doctor of Philosophy under the supervision of Professor Pascale Quester - Executive Dean of the Facculty of the Professions, and Dr Chris Medlin - Associate Head (Assurance of Learning) in the Business School. Vinh investigated the antecedents of contractual and relational governance mechanisms as well as their roles in determining the international performance of Australian services exporters. His PhD project was a finalist and received an honourable mention in the 2007 Business Marketing Doctoral Dissertation Award Competition by the Institute for the Study of Business Markets at the Pennsylvania State University. Vinh has also been awarded a number of research and conference grants for this project from the Business School, the Developpment and Alumi Office, the Exporters' Club, the Academy of International Business, and the American Marketing Association Services Interest Group.

Qualifications

• Doctor of Philosophy, The University of Adelaide Business School, 2006 - 2009
• ISBM PhD Seminar Series, the Institute for the Study of Business Markets, Pennsylvania State University, Fall 2007
• Graduate Certificate in Education (Higher Education), Centre for Learning and Professional Development, the University of Adelaide, 2007 - Present
• Certificate III in Government, South Australian Department of Administrative and Information Services & Tafe SA, 2005
• Bachelor of Commerce (Honours), School of Commerce, the University of Adelaide, 2004
• Bachelor of Commerce (Marketing & International Business), School of Commerce, the University of Adelaide, 2000-2002
• Diploma in Market Research, Market Research Society of Australia, 2002

Awards & Achievements

Teaching Interests

• ECOMMRCE 1000 Information Systems I
• MARKETNG 2009 Marketing II
• MARKETNG 3015 International Marketing III
• MARKETNG 3017 Market Research & Project III
• COMMERCE 4000A Honours Commerce Part 1 - Advanced Theory in Marketing (H)
• MARKETNG 7024 International Marketing (M)
• COMMERCE 7021 Commercial Law and Information Systems (M)

Research Interests

• Area of Interests: Services marketing, relationship marketing, export marketing, governance mechanisms
• PhD Dissertation Topic: "Key Success Drivers of Services Exports: The Role of Firm Characteristics, Market Characteristics, and Governance Mechanisms"

Publications

REFEREED JOURNAL ARTICLES

• Lu, Vinh Nhat (2009) "Organizational Drivers of Relationship Trust: An Investigation of Service Exporters", Journal of Relationship Marketing, vol.8, no.4, pp. 330-355. 
• Lu, Vinh Nhat and Craig Julian (2008) "The Internet, Strategy and Performance: A Study of Australian Export Market Ventures", Journal of Global Marketing, vol.21, no.3, pp. 231-240.
• Lu, Vinh Nhat and Sally Rao (2008) "Building a Theoretical Framework for E-service Export Performance", International Journal of Business Environment, vol.2, no.2, pp.133-152.
• Lu, Vinh Nhat and Craig Julian (2007) "The Internet and Export Marketing Performance: The Empirical Link in Export Market Ventures", Asia Pacific Journal of Marketing and Logistics, vol.19, no.2, pp.127-144.

REFEREED CONFERENCE PROCEEDINGS

• Veale, Roberta, Cullen Habel, Pascale Quester, and Vinh Nhat Lu (2010) "I Heard It through the Grapevines! Exploring Drivers of Participation in Virtual Communities", proceedings of the 5th Conference of the Academy of Wine Business Research, The University of Auckland, 08-10 February, Auckland, New Zealand.
• Lu, Vinh N., Pascale G. Quester, and Amal Karunaratna (2009) "Market Drivers of Service Export Performance: An Eclectic Perspective", proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference, Monash University, 30 November – 02 December, Melbourne, Australia.
• Davis, Patrick, Vinh Nhat Lu, and Roberta Veale (2009) "Importance of Service Quality across Different Services Types: An Exploratory Study of Australian and Chinese Consumers", proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference, Monash University, 30 November – 02 December, Melbourne, Australia.
• Plewa, Carolin, Vinh Nhat Lu, and Roberta Veale (2009) "Club Membership Satisfaction and Commitment: Does Rebranding Matter?", proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference, Monash University, 30 November–02 December, Melbourne, Australia.
• Lu, Vinh N. and Pascale G. Quester (2009) "Organisational Drivers of Relationsihp Trust: An Investigation of Australian Service Exporters", proceedings of the Academy of International Business (AIB) Conference, San Diego State University, 27-30 June, San Diego, California, USA.
• Lu, Vinh N., Pascale G. Quester, and Chris Medlin (2009) "Investigating the Role of Government Policies in Service Export Performance", proceedings of the 38th European Marketing Academy (EMAC) Conference, Audencia École de Management, 26-29 May, Nantes, France.
• Quester, Pascale G., and Vinh N. Lu (2009) "Exploring Organisational Drivers of Trust in Cross-Border Business-to-Business Relationships: The Case of Service Exporters", proceedings of the 38th European Marketing Academy (EMAC) Conference, Audencia École de Management, 26-29 May, Nantes, France.
• Lu, Vinh N. and Pascale G. Quester (2008) "Organisational Drivers of Service Firms' Export Performance", proceedings of the Australia and New Zealand Marketing Academy (ANZMAC) Conference, University of Western Sydney, 01-03 December, Best Paper in International and Cross-Cultural Marketing Track Award, Sydney, New South Wales, Australia.
• Lu, Vinh N., Pascale Quester, and Chris Medlin (2008) "Managing Inter-firm Relationships for Service Export Success", proceedings of the Academy of International Business (AIB) Conference, Università Commerciale Luigi Bocconi, 30 June-03 July, Milan, Italy.
• Lu, Vinh N., Pascale Quester, and Chris Medlin (2008) "Service Export Performance: The Role of Organizational and Market Drivers", proceedings of the Academy of International Business (AIB) Conference, Università Commerciale Luigi Bocconi, 30 June-03 July, Milan, Italy.
• Lu, Vinh N., Pascale Quester, and Chris Medlin (2007) "Services Export Performance: The Role of Governance", proceedings of the Australia and New Zealand Marketing Academy (ANZMAC) conference, University of Otago, 03-05 December, Dunedin, New Zealand.
• Lu, Vinh N. and Craig Julian (2007) "The Empirical Link between the Internet, Firm-Specific Characteristics, Market Characteristics, Export Marketing Strategy and Performance", proceedings of the Australia and New Zealand Marketing Academy (ANZMAC) conference, University of Otago, 03-05 December, Dunedin, New Zealand.
• Rao, Sally and Vinh N. Lu (2007) "E-service Export Performance: A Preliminary Conceptual Framework", proceedings of the Australia and New Zealand Marketing Academy (ANZMAC) conference, University of Otago, 03-05 December, Dunedin, New Zealand.
• Lu, N. Vinh, and Craig Julian (2005) "The Role of the Internet in Export Marketing", Proceedings of the 10th Asia Pacific Decision Sciences Institute Conference, 28 June-02 July, Taipei, Taiwan.

OTHER CONFERENCE PRESENTATIONS, COLLOQUIA, SEMINARS AND INVITED TALKS

• Lu, Vinh N., Pascale G. Quester, and Carolin Plewa (2009) "Antecedents of Customer Orientation in Service Exports", the 18th AMA Frontiers in Service Conference, University of Hawaii at Manoa, 29 October - 1 November, Honolulu, Hawaii, USA.
• Lu, Vinh N. (2009) "How to Best Satisfy Your Business Customers? Lessons from the International Services Sector", Marketing Week, 25-28 August, Adelaide, Australia.
• Lu, Vinh N. (2009) "Green Marketing", Western Region Enterprise Day, 22 September, Office of Industry Liaison, the University of Adelaide, Australia.
• Lu, Vinh N. (2009) "Reflecting on the PhD Experience: A Personal Journey", Posgraduate Research Induction Day, 27 July, Graduate Centre, the University of Adelaide, Australia.
• Lu, Vinh N., Pascale G. Quester, and Christopher J. Medlin (2008) "Government Policies and Service Firms' Export Performance", the 17th AMA Frontiers in Service Conference, University of Maryland, 02-05 October, Washington DC, USA.
• Lu, Vinh N. (2008) "Australian Service Exporters and the Government's Export Assistance Programs", Academic Underground, 26-29 August, Marketing Week, Adelaide, Australia.
• Lu, Vinh N. (2008) "Key Success Drivers of Service Exports: Contracts or Relationships? A Research in Progress", European Group of Organizational Studies (EGOS) PhD Pre-Colloquium Workshop, VU University Amsterdam, 7-9 July, Amsterdam, the Netherlands.
• Lu, Vinh N. (2008) "Key Success Drivers of Service Exports: Contracts or Relationships? Research Summary", Academy of International Business (AIB) Doctoral Consortium, Universita Commerciale Luigi Bocconi, 30 June, Milan, Italy.
• Lu, Vinh N. (2008) "Determinants of Trust in B2B Relationships: The Case of Service Exporters", Franco-Australian Centre for International Research in Marketing (FACIREM) Workshop on Trust and Globalisation, 25-26 March, University of Adelaide, Australia.
• Lu, Vinh N. (2008) "Sit Back, Relax, and Enjoy the Process: What? How?", Posgraduate Research Induction Day, 28 February, Graduate Centre, the University of Adelaide, Australia.
• Lu, Vinh N. (2007) "A Marketing Perspective", Western Region Enterprise Day, 20 September, Office of Industry Liaison, the University of Adelaide, Australia.
• Lu, Vinh (2006) "Key Success Drivers of Services Exports: Formality or Relationships?", Australia and New Zealand Marketing Academy (ANZMAC) Doctoral Colloquium, 02-03 December, Queensland University of Technology, Brisbane, Australia.
• Lu, Vinh (2006), "Key Success Drivers of Services Exports: Formality or Relationships? A PhD Research Proposal", School of Commerce Research Seminar, 04 August, The University of Adelaide, Adelaide, Ausstralia.
• Lu, N. Vinh (2004) "Export Marketing Performance of Australian Export Market Ventures: Impact of the Internet, Firm-Specific Characteristics, Market Characteristics, and Export Marketing Strategy", International Colloquium for Research Students in International Business, Australia and New Zealand International Business Academy Annual Conference, 04 November, The Australian National University, Canberra, Australia.
• Lu, N. Vinh (2004) "The Internet and the Export Marketing Performance of Australian Export Market Ventures", The 2nd National Honours Colloquium for the Most Outstanding Honours Students in Australia and New Zealand, 19 August, The University of New South Wales, Sydney, Australia.

CASE STUDIES

• Lu, Vinh N. (2008) "Anyone for an Ezy Movie Pass?", in Integrated Marketing Communications, William Chitty, Nigel Barker, and Terence A. Shimp, 2nd ed., Melbourne: Cengage Learning Australia, pp.392-394.

Professional Associations

• Academy of International Business
• Academy of Management
• American Marketing Association
• Australia and New Zealand Marketing Academy
• European Marketing Academy

Entry last updated: Wednesday, 18 Nov 2009