Waste Watchers

Ecoversity’s Waste Watchers Campaign was designed to promote correct waste and recycling practices to students in order to increase recycling rates in a popular cafeteria area on the North Terrace Campus.

The campaign saw new signage and information about what items can/cannot be recycled, movie ticket prizes for students recycling correctly and crafty reminders at tables, bins and on food and beverage containers.

The campaign revolved around two characters Larry Landfill and Rosie Recycling, Ecoversity bin monsters representing the two different waste streams.

On average recycling rates doubled over the campaign period and student engagement on the issue rose through social media.

Contamination Warning!

Food and liquid can hinder the recycling process. Remember to tip excess food and liquid out of containers before you recycle them with Rosie.

Bin Monster Bio’s

Larry Landfill Monster

The more you feed Larry to more you send to landfill. Avoid feeding Larry by bringing food to Uni in reusable containers e.g. lunch box and drink bottle.

Name: Larry Lethargic Landfill
Address: 57 Slowly Decomposing Road, Large Hill of Rotting Filth 
Favourite Food: Thin plastic wrap and foil wrapping
Favourite Song: Cowboys From Hell - Pantera

Rosie Recycling Monster

The things you feed Rosie will be recycled and turned into new, useful items like t-shirts, insulation, glassware, cardboard and paper.

Name: Rosie Renew Recycling
Address: 43 Innovation Drive, Sparkling World    
Favourite Food: Glass, cardboard, aluminium cans and cartons
Favourite Song: Walking on Sunshine – Katrina and the Waves