Tools Advertising Tools Request to Advertise form (RTA) Advertising Template Guide to Writing Effective Advertisements Sample Job Advertisements Level B/C/D Level E

Advertising

Advertising helps to market the University and what it stands for, and what separates us from our competitors.

Once the recruitment process has been mapped out, the next step is to complete a Request to Advertise Form (RTA), which brings together all the key information required for approval to fill a position. This includes:

• position data
• the process by which candidates will be attracted to the position
• supporting documentation
• any requirement for a pre-employment medical
• faculty funding
• authorisation.

Before you draft your advertisement using the template below, ensure you have a good grasp on what the job is and what it will involve, this will help you better write the advertisement and to better sell the role.

Once complete, submit to the Request to Advertise Form (RTA) form to HR and attach the following:

• the selection criteria for the position
• a draft advertisement detailing/selling the position on offer

Copies of these forms will also need to be emailed to the Recruitment Services Team in Human Resources in Word format in order to facilitate online advertising.

All advertising documentation needs to be received in Human Resources by close of business on a Thursday for the advertisement to appear at the end of the following week.

Advertising Template

The Advertising Template may be varied to meet the specific needs of a position. This template is a guideline split into two parts for advertising. It allows for a full advertisement (a longer version which appears online) and a shorter advertisement (used only for the print media). All advertisements are placed on the University Jobs website at no cost to the Area.

How to Write an Effective Job Advertisement

An effective job advertisement is one that is written clearly and that captures the candidates interest enough to apply. It is important to know your target audience, and include the benefits that would appeal to that particular group. Use this guide to writing effective advertisements and refer to the sample advertisements below to assist when drafting the job advertisement.

Sample Job Advertisements

• Level B/C/D
• Level E

Forms of Advertising Media

Online Media

SEEK is Australia's most popular choice for advertisers searching for the right candidate, and job seekers looking for the right job. SEEK is owned and operated in Australia. The advertisement will appear online for up to 30 days and will cost approximatley $150.

UniJobs is Australia's University jobs website to find and apply for any academic and non-academic university jobs. The advertisement will appear online for up to 30 days and will cost approximatley $95.

CareerOne is part of News Digital Media, the online division of News Limited. CareerOne job hunters can search the website by newspaper, recruiter, industry, employer or geographic location and then add key words to target their search even more. The advertisement will appear online for up to 30 days and will cost approximatley $75.

Print Media

The most common forms of print media used by the University are The Advertiser, The Weekend Australian, and the Wednesday Australian Higher Education Supplement (HES). The University has set design templates that are used for advertisements appearing in the print media, with a set size and a strict word count.

Sample Job Advertisements (short/standard print media versions)

• Level B (Australian HES)
• Level D (Sydney Morning Herald)

Costing for the advertisements vary in each newspaper. The pricing listed below is for the standard University template.

The prices quoted are for a stand alone advertisement, if more than one advertisement is appearing in the paper at the same time then the cost will be reduced.

There is also the option of having a longer newspaper advertisement which allows for more detail, however this option is more expensive. Prices are approximately $1,000 more than the standard size costing above.

Sample Job Advertisements (longer/detailed print media versions)

• HEO7 (Advertiser)
• Level E (Australian HES)

There is also the option to advertise in area-specific Journals, for example Sciences or Engineering. Recruitment Services will provide a quote on request, though generally Journals range from $6000-$10,000 depending on the publication and the size of the advertisement.

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