Library tutorial for wine marketing

A search strategy is using the keywords you have chosen, combined with connecting words (Boolean operators). Other search techniques include phrase searching and applying limits.

Boolean searching

Search terms linked with Boolean operators can help to narrow your search, or broaden your search.

AND: each additional word added to your search using the AND command reduces the number of records found.

Example: wine AND marketing.

Result: search results will contain both terms wine and marketing.

OR: increases the number of results because a broader range of keywords are searched.

Example: wine OR alchohol.

Result: search results will contain at least one of the terms wine or alchohol.

NOT reduces the numher of results by excluding information not required.

wine NOT cabernet sauvignon

Result: search results will include the term wine, but exclude the term cabernet sauvignon.

Phrase searching

• To search for phrases, place double quotation marks around two or more words.
• The search will only retrieve those results in which the exact phrase appears.
• For example "marketing channels" will only retrieve the results in which the terms marketing and channels appear next to each other.

Truncation

• The most common truncation symbol is the asterisk *
• For example brand* will retrieve brand, brands, branding. However it will also retrieve brandy.
• Truncation will increase the number of results.
• The Library catalogue uses the truncation symbol ?

For more information, see the online Library tutorial Boolean searching and more.

Limits

You can limit your search by:

• Date.
• Type of publication, e.g. scholarly journal.
• Field, e.g. a specific field in the record for the resource, such as title field, or subject field.
• Geographic location.