Library tutorial for wine marketing

• Getting a good search result depends on using appropriate search terms. If you can't think of terms, look at dictionaries, encyclopaedias, thesauri and websites.. 
• Use a range of broader, narrower and related terms e.g. search for wine tourism but also for tourism (broader term) or gastronomy (related term).
• In your search results, look at the words used in book titles, contents, subject headings. Use these words as search terms to extend your result.  
• Note any useful citations listed in books you read.

keyword (search engine style). 
keyword (use and, or, not, " ")
guided keyword search
subject headings

1. Keyword (search engine style)

But for more detailed or complex search statements, when you are searching for material on a subject, it is better to use one of the other options that follow.

2. Keyword (use and, or, not," ")

Use the truncation symbol ? to search for plurals etc: enter child? to search for child, children, childhood

Choose synonyms or alternative terms to represent each concept in your topic. Use the Boolean operators and, or, not to combine search terms:

See Boolean searching if you do not understand how and, or and not work.

Use quotes to search adjacent words: "relationship marketing"

3. Guided keyword search

You can do the same kinds of searches in the Guided Keyword Search and the Basic Search's Keywords (using and, or, not) option. The Guided Keyword Search has the advantage of easier searching with drop down menus to combine your search terms and to restrict searches to fields such as title.

The dropdown boxes allow you to specify where to look for words. For example, you can search for keywords in an author's name or keywords from a title.

You can't use any operators such as OR, AND, " " or ( ) within the Guided Keyword search boxes but you can use the drop down options at the end of each box.

• all of these = AND
• any of these = OR
• as a phrase = " "

4. Subject heading

The Subject Heading option searches the subject headings that the Library assigns to catalogue records for books.
Unlike the Keywords option, it does not search for terms in book titles or elsewhere in the catalogue record.

Subject heading searching is useful when 

• keyword searching would be ambiguous e.g. 'evolution' as a keyword could produce books on evolution of political systems or books on evolution of biological organisms 
• you are searching for broad concepts like molecular genetics and need suggestions for appropriate related terms
• you are searching for books about people or organisations but not by them 

Subject headings are standard terms added to catalogue records to describe the contents of books.

Search for a book you know to be useful and click a subject heading link in its record, to view other similar books. 

In the example below, you could click on Advertising or Sales promotion, or Communication in marketing