Wine Marketing

A guide to print and electronic sources of information for wine marketing.      Updated by Angela Mills
 

How to find information (Library online tutorial)

This online tutorial introduces ways of finding information in books, journals, databases and Internet sources on wine marketing.
It provides a guide for searching the catalogue, how to effectively search databases for journal articles and the Internet for information.
Link to it from here.

Books

Few books are published on wine marketing.  Students are advised to use general books on marketing theory and technique and combine those principles with wine industry research.

Use the Library catalogue to locate books, reports and conference proceedings held at the University of Adelaide.

The catalogue will also contain links for fulltext journal articles required for student reading by your lecturer or course coordinator.

Useful subject headings in the catalogue to locate books are:
Advertising | Brand name products | Consumer behavior | Drinking of alcoholic beverages | Exports | Grape industry | Marketing| Retail trade |  Tourism | Wine - Marketing | Wine and wine making | Wine industry | Wine - Social aspects | Wine tasting | Wine tourism | Wineries |

Useful shelf numbers for browsing in the Library:
Production of wine - Economics 338.1748 & 338.47663 | Marketing 658.8 | Viticulture 634.8 | Wine 663.2 & 641.22 | Wine marketing 663.210688 |

Internal and metropolitan-based external students can request items not held by the Waite Library via the document delivery service.

Non-metro external students can utilise the Remote Student Library Service for delivery of materials.
 

Journals

Journal and newspaper articles can provide information on market research, company and industry information, statistics, market share and financial information.

The following list (not comprehensive) provides links to core journals in wine business.  Access to full text from the Library Catalogue is indicated. Publishers web sites are included, however the level of access varies from tables of contents, abstracts of articles, or sometimes fulltext of articles.

Please make sure you check the Library catalogue to determine whether a print copy or electronic access to fulltext is available.
 

Other fulltext marketing journals are available. Check the Library's catalogue for availability of a journal title. You can also retrieve a list of all electronic resources (journals, books, databases and web sites) available from the Library for Marketing - click here.

Access to fulltext electronic journals and databases from outside the University network will require authentication with username and password.  See Authentication for Library electronic resources.  Please contact the Waite Library if you need help with authentication.
 

Databases for wine marketing

Databases index journal and newspaper articles, conference proceedings and reports, and in some cases provide fulltext. They are usually searchable by keyword or phrase or combinations of keywords using logical operators such as OR and AND.

The articles themselves, if not available in fulltext, may have to be obtained from another library for you - so start your research well before your assignment is due.

Access to fulltext electronic journals and databases from outside the University network will require authentication with username and password.  See Authentication for Library electronic resources.  Please contact the Waite Library if you need help with authentication.
 
 

• Academic OneFile  includes the contents of all Thomson-Gale proprietary databases - Expanded Academic ASAP, LegalTrac, Business&Company ASAP and around 20 other files, making a cross-disciplinary resource of  7500 indexed titles, of which around 4000 are available in fulltext.

• Academic Search Premier  Full text for 4,000 publications and abstracts for 4,000 journals.  Covers every area of academic enquiry.

• Agricola   A comprehensive database produced by the US National Agriculture Library, covering all aspects of agriculture and allied disciplines. Freely available to all.

• Annual report collection  Contains the full text of annual reports of a selection of the top 500 Australian companies who are listed on the Australian Stock Exchange. Needs recent browser version for full operability.

• APA fulltext Australian Public Affairs Fulltext. Journal references for Australian political, economic, social, legal and cultural affairs with links to fulltext for some articles.

• Australia/New Zealand Reference Centre  This database covers current events, business and popular culture with access to the full-text of Australasian and international magazines, newspapers & newswires, reference books, and company information.

• Australian Bureau of Statistics website. Statistics section Database of official ABS statistics. Everything on the ABS website is available free of charge.

• Business Australia Collection of Australian databases, covering management, accounting and taxation

• Business Source Complete  Provides more than 2,800 full text scholarly publications, including nearly 900 peer-reviewed journals. In addition to the full text, this database provides indexing and abstracts for all of the 3,350 journals in the Ebsco collection. Covers nearly every area of business including management, economics, finance, accounting, international business, and marketing.  See Help guide

• CAB abstracts  International agricultural database which covers grape and wine research as well as economics.

• Econlit  World's foremost source of references to economic literature.  Covers accounting, government regulations, urban economics, capital markets and more.

• Emerald Fulltext  Covers over 200 journals in marketing, business management and engineering.

• Expanded Academic Index/Expanded Academic ASAP.  See Academic OneFile

• Factiva  Covers all major Australian and international  newspapers, business magazines and trade publications.
  See Quick guide to searching and a video tutorial

• ScienceDirect (Elsevier)  Full text of journals published by Elsevier Science.  Includes business and management journals.

• Scopus  Indexes a wide range of journal articles in all fields.

• VITIS-VEA: viticulture and enology abstracts  An international German or English-language literature database in the field of viticulture and enology. It covers grapevine morphology, physiology, and biochemistry, soil science, genetics and grapevine breeding, phytopathology and grapevine protection, cellar techniques, economics of viticulture and enology, and the microbiology of wine. Freely available to all.

• Winefacts Australian Wine and Brandy Corporation - Comprehensive statistical information on the Australian and international wine sector, as well as wine sector overviews and reports. Prepared statistical tables are available, and customised data can be retrieved and downloaded into a spreadsheet program.

• Wine tourism publications and research database Winemakers' Federation of Australia. Information on research papers, articles, journals, conference proceedings and books related to wine tourism. Freely available to all.

 

Wine search engines & gateways

Able Grape (Only supports browsers: Safari 2.0/3.0, Firefox 2, Internet Explorer 7.0, Opera 9). Aims to be the world's most complete, authoritative, and up-to-date online source for any wine, enology, or viticultural information

Australian Wine and Brandy Corporation Contains marketing and promotion information, links to publications, export information, wine law and statistics on the Australian wine industry.

Corporate Information  A free Web site with over 350,000 company profiles, it enables searching on companies, industries by country, research by country and includes research reports and other corporate information.

Europa The official site for the European Union, it provides current news and activities, links to EU agencies and institutions, statistics and EU publications.

Just-drinks.com A drinks trade site with free access to daily industry news, feature articles, research and industry forums. Also provides a subscription service to market reports, statistics, company profiles and more.

Winebiz A portal site for the Australian wine industry provided by Winetitles. Includes news, vintage reports, winery search and industry overview.
 

Industry statistics

Australia

Apparent per-capita consumption of beverages 1996-97 to 2006-07  (Winefacts Data Warehouse, Australian Wine & Brandy Corporation)

Austrade Online  Includes country information for products or commodities

Australian beverage wine production 1971-72 to 2007-08 (Winefacts Data Warehouse, Australian Wine & Brandy Corporation)

Australian gross wine production 1971-72 to 2007-08 by state (Winefacts Data Warehouse, Australian Wine & Brandy Corporation)

Australian Wine and Brandy Corporation  Provides industry statistics, regulations, geographical indications etc. Includes a Winefacts data warehouse with sources of wine sector statistics, wine sector overviews, conference papers, statistical tables - some free of charge; other reports require payment. University of Adelaide staff and students can access all reports.

Australian wine and grape industry (Australian Bureau of Statistics)

Australian wine grape production & winery intake : projections to....  (ABARE research report)
Waite Journals 338.1099405 A.13
Also available online

Australian wine industry overview  Viticulture, vintage, domestic wine sales, exports,  production, wineries, world comparisons. Provided by Winetitles.

Australian wine sales at a glance (Winefacts Data Warehouse, Australian Wine & Brandy Corporation) Volume and value, Australia's major markets, winestyle, container types, volume of exports by price point.

Australian wine sector at a glance (Winefacts Data Warehouse, Australian Wine & Brandy Corporation) A comprehensive overview of the Australian wine industry, covering key statistical measures over the past five years, and including: Australia’s top 5 export destinations, top producing zones (volume), top varieties (volume).

Domestic sales of Australian wine by winestyle 1987-88 - 2007-08 (Winefacts Data Warehouse, Australian Wine & Brandy Corporation)

Domestic sales of Australian still wine by winestyle and container type 1992-93 - 2007-08 (Winefacts Data Warehouse, Australian Wine & Brandy Corporation)

Global wine - Australia in perspective (Winefacts Data Warehouse, Australian Wine & Brandy Corporation) Useful for determining Australia’s relative international positioning, this report profiles global wine production, wine consumption volumes, volume and value share of global wine exports, volume and value share of global wine imports, ranks top 15 countries.

Global wine supply monitor  Australia's position in the world wine market (Winefacts Data Warehouse, Australian Wine & Brandy Corporation)

Out of the cellar : a social atlas of Australia's wine growing areas / prepared for the Winemakers' Federation of Australia.
Published: Canberra : Dept. of Agriculture, Fisheries & Forestry, 2003.
This atlas of Australia's wine growing areas contains maps illustrating a wide range of social and economic features describing the wine industry and communities in major wine growing areas. Based on most current data, the atlas addresses four themes: wine statistics; labour force; population and demography; and key social data.

Sales of Australian wine and brandy by winemakers (Australian Bureau of Statistics)

Trends and cycles in the Australian wine industry, 1850-2000 / Robert Osmond and Kym Anderson.
Published: Adelaide : Centre for International Economic Studies, University of Adelaide, 1998.
Waite Books 338.1748 O83t Copy 2

Vintage: the Australian Wine Yearbook
The official industry annual, containing detailed statistics on Australian and world wine production, sales, exports, imports, consumption, areas under grapevine.
Waite Reference 338.476632 V789

Wine imports by winestyle, 1981-82 to 2007-08 (Winefacts Data Warehouse, Australian Wine & Brandy Corporation)

Wine sales in Australia: monthly report/Winemakers' Federation of Australia
Waite Journals 663.2005 S163.2

Winefacts Australian Wine and Brandy Corporation - Comprehensive statistical information on the Australian and international wine sector, as well as wine sector overviews and reports. Prepared statistical tables are available, and customised data can be retrieved and downloaded into a spreadsheet program. (University of Adelaide staff & students only).

Winemakers' Federation of Australia

International

Austrian Wine (Austrian Wine Marketing Board) Annual report on the Austrian wine industry, including export markets, statistics.

California Wine Export Program Contains full text reports on international wine markets: Argentina, Austria, Brazil, Chile, China, Croatia, Czech Republic, France, Germany, Hungary, Italy, Japan, Korea, Mexico, New Zealand, Poland, Russia, South Africa, Spain, Sweden, Thailand, Turkey, UK, US.

Europa The official site for the European Union, it provides current news and activities, links to EU agencies and institutions, statistics and EU publications.

Export market guide (Australian Wine & Brandy Corporation.)  Comprehensive guide to the market and regulatory environment of over 30 key countries.  Available from the Winefacts database (University of Adelaide staff & students only).

Global Information System on Alcohol and Health World Health Organization database, providing country data on production and availability, levels of consumtion, patterns of consumption, harms and consequences, economic aspects, alcohol control policies, prevention and treatment, comparative risk assessment.

Global wine statistical compendium 1961-2003 / Glyn Wittwer and Kym Anderson. Adelaide : Australian Wine and Brandy Corporation for the Centre of Policy Studies, Monash Univesity and the Centre for International Economic Studies, University of Adelaide, 2004.
Waite Reference, Waite Reserve, Waite External Collection  338.476632 W832g
Available online to University of Adelaide staff and students from the Winefacts database

Global wine supply monitor Information on harvest tonnages and wine production since 1994 for the major wine producing countries in the world. Biannual. (Winefacts Data Warehouse, Australian Wine & Brandy Corporation)

Per-capita consumption, selected countries 1995-2006  (Winefacts Data Warehouse, Australian Wine & Brandy Corporation)

The state of vitiviniculture in the world and the statistical information/Office international de la vigne et du vin Wine production, consumption. Also held in Library at  - Waite Journals 663.205 B936a

Wine Australia Marketing Programs Market information for USA, Canada, UK, Ireland, Europe, Asia and Middle East. Includes statistics, market challenges, market activity.

Wine Institute (California, USA)  Includes industry background and US statistics.

Wine Institute of New Zealand  Provides statistical information on the NZ wine industry

Winefacts Australian Wine and Brandy Corporation - Comprehensive statistical information on the Australian and international wine sector, as well as wine sector overviews and reports. Prepared statistical tables are available, and customised data can be retrieved and downloaded into a spreadsheet program. (University of Adelaide staff & students only).
 

Exports

Adelaide University. Centre for International Economic Studies. Wine Economics Program.  Includes downloadable fulltext papers.

Austrade Online  Includes 'getting ready to export' advice and country information for products or commodities.

Australian Wine and Brandy Corporation. Exporting Includes exporting information, export regulations and a Guide to export.

Australian wine export approvals by country, volume and value 2004-05 to 2007-08 (Winefacts Data Warehouse, Australian Wine & Brandy Corporation)

Australian wine export approvals by major destinations, winestyle, volume and value 2007-08 (Winefacts Data Warehouse, Australian Wine & Brandy Corporation)

California Wine Export Program Full text market reports on Argentina, Austria, Brazil, Chile, China, Croatia, Czech Republic, France, Germany, Hungary, Italy, Japan, Korea, Mexico, New Zealand, Poland, Russia, South Africa, Spain, Sweden, Thailand, Turkey, UK, US.

Export market guide (Australian Wine & Brandy Corporation.)  Comprehensive guide to the market and regulatory environment of over 30 key countries.  Available from the Winefacts database (University of Adelaide staff & students only).

Exports by state (Winefacts Data Warehouse, Australian Wine & Brandy Corporation) Set of alternative reports on Australian wine exports identified by state. The classification of exported wine by state varies between sources. This document sets out the differences.

Foreign Affairs & Trade, Australia  Includes DFAT publications and current information about the international trade and investment environment.

Market information (Japan External Trade Organisation)  Comprehensive information about the Japanese market and includes market reports for wine.

Wine Australia Marketing Programs Market information for Canada, Japan, Central Europe, Benelux, Scandinavia, UK, Ireland, USA. Includes statistics, market challenges, market activity.

Winefacts Australian Wine and Brandy Corporation - Comprehensive statistical information on the Australian and international wine sector, as well as wine sector overviews and reports. Prepared statistical tables are available, and customised data can be retrieved and downloaded into a spreadsheet program. (University of Adelaide staff & students only).
 

Wine regulations

Food Standards Australia New Zealand -  Food Standards Code Fulltext of the Food Standards Code

Australian Wine and Brandy Corporation. Wine Law Including wine label law, label integrity program, standards and European Union Agreement as well as wine regions data

Phylloxera and Grape Industry Board of South Australia Quarantine issues (includes information about the Quarantine Code, quarantine areas and procedures to follow for import of grape vines)

South Australia WINE GRAPES INDUSTRY ACT 1991

Winelaw (U.S.) A division of the Wine Institute, this site contains information gained from the US Federal Register and includes full-text files of relevant Federal Regulations and Statutes.
 

Wine and food tourism

Industry organisations

International

Academy of Wine Business Research

Australasia

ABARE Australian Bureau of Agricultural and Research Economics
Association of Australian Boutique Winemakers Inc.
Australian Society of Viticulture and Oenology
Australian Wine and Brandy Corporation
Food Standards Australia New Zealand
Grape and Wine Research & Development Corporation
National Wine Centre of Australia Adelaide
National Wine & Grape Industry Centre, Wagga Wagga, NSW
New Zealand Wine (Wine Institute of NZ)
South Australian Wine Industry Association
Wine Industry Association of W.A.
Winemakers' Federation of Australia

U.S.A.

American Society for Enology & Viticulture
WineAmerica (National Association of American Wineries)
Wine Institute: the voice for California wine.
Wine Market Council
 

Resources on the Internet & other useful links

Internet resources for wine marketing University of South Australia Library.
Marketing guide A section of the Commerce resource guide, compiled by Bernadine Hardin, University of Adelaide Library.
Viticulture and Oenology resource guide compiled by Angela Mills, University of Adelaide Library.
Wine State Library of South Australia. Information on their wine related materials, with links to information on archival materials, pictorial materials, lists of publications.
Wine industry reports (U.S.A.) Yearly state of the U.S. wine industry reports by the Silicon Valley Bank
Wine literature of the world  Created by the State Library of South Australia to highlight their large collection of wine-related materials. Many items are available as digitised images and include important wine records, information on grapes and wines of the world, the history of the Australian wine industry, wine labels, menus and more.
Wine Marketer Online resource dedicated to the advocacy of online wine advertising, wine marketing and search engine optimization (SEO) and the relationships that form to make this possible. Through free user discussion forums, newsletters, wine link directories and featured commentary, WineMarketer.com is the place for wine stores, wineries and marketers to revitalize their online wine campaigns.