Sponsorship:
creating meanings
and delivering value |
Professor Pascale Quester |
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 Professor Pascale Quester is currently the Executive Dean of the Faculty of the Professions. She is also the Inaugural Professor of Marketing at the University of Adelaide. She has pioneered research in sponsorship effectiveness and is widely published on a variety of consumer behaviour topics.
Synopsis:
The evolution of sponsorship in recent times has been remarkable. From a peripheral and relatively small scale marketing communication technique, it has grown into a major marketing strategic tool, particularly for global brands. More often than not, however, its use remains haphazard and its evaluation sketchy. To date, academic research in this area continues to uncover as many questions as it provides answers.
So what is sponsorship and what can it do? Research shows that its value is in creating meanings for consumers and in enabling value-laden relationships to develop between organisations. Examples from the sports and cultural sectors will demonstrate both the power and limitations of sponsorship. Suggestions about how industry and the higher education sector could use sponsorship in a mutually beneficial manner will be provided in conclusion.
When: 12 August 2008.
Venue and Time: Research Tuesdays will be held in G04, Napier Building at
5.30pm, and will run for approximately one hour. Admission is free.
Campus
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Up
Coming Seminars |
Professor Pascale Quester
Sponsorship: Creating meanings and delivering value
Associate Professor Anton van den Hengel
Some ideas about the next generation of image manipulation tools
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Previous
Seminars from 2008 |
Professor Graham Nathan
Some pathways toward a more sustainable energy future
Professor Stephen Lincoln
21st Century: Present and Future Challenges
Professor Nancy Pollock-Ellwand
Urban reform through the ages
Professor Alan Cooper
Using ancient DNA to study climate change, mass extinctions, and human evolution
Professor Gary A Wittert
Obesity, Physical, Psychological and Sexual well-being: Implications
for Ageing Men
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Bookings
Email: research.tuesdays@adelaide.edu.au
Phone: 8303 3692
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The Vice-Chancellor and President, Professor James McWha, is delighted
to invite you to the University’s 2008 Research Tuesdays lecture series.
This monthly series of public lectures is designed
to provide an opportunity for the University’s leading researchers
to engage with business and community leaders about pressing issues of the
day.
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