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About Us

Our role is to promote and protect the University of Adelaide's brand and reputation.

Brand Custodians

We are committed to the ongoing optimisation and management of essential University-wide marketing platforms. These platforms secure the foundation of a strong, respected and consistent brand. Our brand custodian role includes our work on:

  • the University Brand Standards, corporate visual identity management and creative development
  • the Brand policy and active commitment and management to uphold this policy
  • the University's website
  • Life Impact brand development and engagement campaigns
  • annual prospective student advertising campaigns for undergraduate and postgraduate degrees, and scholarships/promotion for higher degrees by research
  • University events, including Open Day and Carols on Campus
  • corporate communications, including news releases, media liaison and crisis management
  • the identification of brand risks and managing and minimising these
  • enhancing the University's online community, including web and social channels
  • corporate, research and prospective student publications
  • target market intelligence to inform evidence-based decision making
  • positioning the University as contemporary, engaging and world-class across all channels including web, digital, social and traditional media.

Strategic Partners

We work across the pillars of learning and teaching, and research to:

  • support the recruitment agenda for undergraduate, postgraduate and higher degree by research intakes
  • profile the University's research and support research funding targets by raising awareness of the impact of our research.

Service Providers

We provide templates, toolkits and training to ensure we all represent our brand consistently and professionally.

Visit the Services page to access the guides, toolkits and templates provided by Marketing & Communications.

More Information About Us

 

Request a Service

To get your project started, speak to us and we'll make sure the right people contact you to discuss your needs further.

Contact us
 Call us +61 8 8313 7511
Sandstone building at the University of Adelaide's North Terrace Campus