Project - Life Impact Brand Campaign

The 2012 Life Impact campaign went live on Monday 16 July.

The campaign comprised billboards, bus sides, bus shelters, posters and taxi backs in the city and metropolitan areas. There was also an online component featuring promotional messages across various news and media websites (such as Adelaide Now), the University of Adelaide homepage, Unified and social media channels. We also had some great ads on breakfast and drive home radio (Nova 91.9, Mix 102.3 or Triple M) to support the print and online creative.

On campus, you'll see the campaign on the Hub Central and Professions Hub screens and posters around campus. The Office of Future Students also sent out Life Impact and undergraduate recruitment campaign posters to high schools around the state.

See some of our 'hero' messages below. These are supported by the Life Impact website which is home to the 'story behind the fact'.