Project - Undergraduate Recruitment Campaign

The undergraduate campaign aimed to position the University of Adelaide as the first choice for undergraduate study and promote twelve of the University's priority degrees.

The campaign went live on 17 June and the degrees promoted included:

Bachelor of Agricultural Sciences
Bachelor of Arts
Bachelor of Dental Surgery
Engineering
Bachelor of Health Sciences
Bachelor of Laws
Bachelor of Commerce
Bachelor of Music
Bachelor of Nursing
Bachelor of Science
Bachelor of Teaching with Bachelor of Arts
Bachelor of Science (Veterinary Bioscience)

The media strategy focused on digital advertising (display and Google AdWords) and was supported by large format posters in shopping centres, bus shelters and Rip It Up magazine.

The creative strategy focused on careers and outcomes, and featured our own students. It was a simple concept that could be applied across all degrees.