Marketing

We can help you maximise the return from your investment in the advertising channels commonly used by the University.

Planning and Booking Advertising

The University's Advertising Guide will help you plan and book your advertising media. It covers two types of advertising:

• Brand / Marketing
• Functional

Note: The process for brand/marketing advertising is different to functional advertising, so please read the Advertising Guide before getting started.

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Brand and Marketing Advertising

Brand and marketing advertising is designed to promote the brand or sell a product or service.

MEC manages all of the University's brand and marketing advertising media bookings. To get started, please follow the steps below:

For more information, see the Advertising Guide.

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Functional Advertising

Functional advertising is used to provide basic information, usually as text. An example could be a notice of a public lecture.

All functional advertising should be booked directly with Starcom . To get started, please follow the steps below:

For more information, see the Advertising Guide.

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Advertising Channels

The main advertising channels used by the University are print media, digital and social media, search and University-owned channels.

Merchandise is an important branding tool. When used well, it creates a strong brand presence and can be used to drive action.

You may choose from the University's corporate merchandise range or develop merchandise that is customised for a particular purpose and business objective.

The Merchandise guide can help you to select and develop effective merchandise.

Approval for Developing your own Merchandise

Marketing & Communications must approve the design of all promotional merchandise before it is printed. We can review design files delivered via email, however generally will require print samples before final approval for production can be given. Please ensure you refer to the Merchandise guide, the University's Brand Standards and the Creative development & approval process for more information.

You can request the production of new merchandise through the Marketing & Communications team by completing the Customised merchandise order form.

Ordering Merchandise from the Corporate Range

To order merchandise from the corporate range, please refer to the Merchandise catalogue and then complete the Merchandise order form.

In support of your marketing planning, we can help you with target market research. This may include:

• target market segmentation and analysis
• degree-specific market research
• market positioning
• value proposition development
• market research platforms
• market research partners

Refer to the Market research guide for more information.

Need Help?

Request a service or speak to the Marketing team.

Sponsorships provide opportunities to raise our profile and reputation in specific market segments. We often also seek sponsorship funding to secure brand partners and financial support for major initiatives such as events or conferences.

Marketing & Communications, together with Development & Alumni, support and provide guidance to the University community in responding to sponsorship requests and also managing outgoing sponsorships.

The Sponsorship guide will help you identify and assess the value of new sponsorship opportunities. It will also help you  activate and evaluate existing sponsorship arrangements.

Need Help?

Request a service or speak to Maria Mesa, Marketing Events Officer on 8313 6381.

We can help make your next event or conference a success.

We provide a comprehensive toolkit to help event managers plan, deliver and report on their events or conferences. We have an experienced event manager on hand who can introduce you to key contacts and guide you through the event planning process.

For more information, please download the appropriate document:

• Events checklist
• Events guide
• Conferences guide

Alternatively, please contact Maria Mesa, Marketing Events Officer on 8313 6381.

Marketing & Communications manages banner bookings and promotional signage for the University community.

We can help you to book the North Terrace fence and Victoria Road fence around the North Terrace campus. Please contact Maria Mesa, Marketing Events Officer on 8313 6381.

To hire or to order new free standing banners or other promotional signage, make a request or contact Kate Matheson, Senior Administration Officer, on 8313 7511