Marketing Initiative Brief

The purpose of the 'Marketing Initiative Brief' is to ensure that Marketing and Strategic Communications delivers you a product that meets your needs and the needs of your target audience. The form has been designed to assist you in creating a strategic approach towards your business objectives and target audience.

When completing this questionnaire you should aim to provide Marketing and Strategic Communications with a greater understanding of what you are trying to achieve, not provide a description of what the solution should look like. This will allow us to consider creative opportunities that you may not have considered.

Please complete the following questionnaire, print and fax to the Marketing and Strategic Communications Office on 8303 4829. If you have any further enquiries call 8303 5174. Download Initiative Brief Template (this is an editable PDF, you can enter text answers directly into the document fields before printing)