University Events Calendar
August, 2012

Date/Time: Tuesday, 12 August 2008, 5:30 pm to 6:30 pm
Location: G04, Napier Building, North Terrace Campus
Cost: FREE
More information: Visit website

The evolution of sponsorship in recent times has been remarkable. From a peripheral and relatively small scale marketing communication technique, it has grown into a major marketing strategic tool, particularly for global brands.

Research shows that its value is in creating meanings for consumers and in enabling value-laden relationships to develop between organisations. Suggestions about how industry and the higher education sector could use sponsorship in a mutually beneficial manner will be provided in conclusion.

Professor Pascale Quester is Executive Dean of the Faculty of the Professions, and she is the Inaugural Professor of Marketing.

Contact: Bookings Essential (email), website, Business: 8303 3692