University Events Calendar
October, 2012

Date/Time: Tuesday, 13 October 2009, 5:30 pm to 6:30 pm
Location: Room G04, Napier Building, North Terrace Campus
Cost: FREE
More information: Visit website

If television's The Gruen Transfer, Choice magazine and the endless flow of online complaints are anything to go by, the marketing world is rife with unethical behaviour.

Indeed, a growing global body of research into corporate responsibility is revealing a deep undercurrent of public distrust. So how have we reached this point and, most importantly, can it change?

In this controversial presentation, University of Adelaide marketing and consumer behaviour expert Professor Pascale Quester will dissect the many ethical dilemmas faced by marketers on a daily basis.

She will also offer a variety of perspectives that could improve the morality of their decisions, and discuss the critical role to be played by "ethical consumers".

Contact: Bookings essential (email), website, Business: 08 8303 3692