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Monday, 20 March 2006

The University of Adelaide will launch a new business master's degree program in May aimed at giving experienced business executives a competitive edge.

The Master of Strategy program will equip general managers, chief executive officers, entrepreneurs and consultants with "a sustainable, competitive advantage", according to the Head of the Adelaide Graduate School of Business, Professor Graham Hubbard.

Primarily designed for Adelaide business executives, the program is the first of its kind in Australia and will provide students with the skills to "make a serious impact on their organisation's strategy and direction", Professor Hubbard says.

To be eligible for the program, applicants must have a tertiary degree and a minimum of five years relevant experience. Applicants without a degree may apply to the Graduate Certificate in Management and, on completion, then apply to the Master of Strategy program.

More than 90 per cent of MBA graduates surveyed for their response to a Master of Strategy program gave strong support to the new degree.

"The market is demanding a lot of specialisation now and strategy plays a huge part in a business's success. Strategic thinking, analysis and action are essential skills for operating successful organisations.

"There is definitely a need for a program which addresses all aspects of strategy - theories, research findings, implementation and current issues. The business world is very competitive and executives want those extra skills which will give them an edge," Professor Hubbard says.

The Master of Strategy program will offer 12 modules on a flexible time frame. All classes will be held in the evenings and weekends.

Professor Hubbard says full-time employed students will be able to complete the degree within three years as the modules are designed so they can be done intensively.

For more information about the Master of Strategy program, contact Professor Graham Hubbard, Head of the Adelaide Graduate School of Business on (08) 8303 4651 or 0408 740 270.