Marketing for Managers

Use Marketing Principles to Gain the Competitive Advantage

Please contact us to register your interest

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Who should attend | Learning outcomes | Interactive learning | Fees | Venue | Accommodation | Cancellation | Enquiries

Overview

Perhaps the most elementary of commercial truths is that every business, from modest, one-person operations right through to giant multinationals, must satisfy their customers' wants and needs.

Those wants and needs are in a constant state of change. So too is the technology available to you, and indeed your entire competitive environment. And all of this, of course, is largely beyond your control.

Good marketing seeks to create an organisation that is externally focused and internally aligned; continually and accurately assessing what is happening around it and proactively responding to generate competitive advantage.

This two-day short course at the University of Adelaide will help you develop the vital marketing planning skills to achieve this goal.

Who should attend

This short course is designed for all individuals requiring a broad understanding of the fundamental principles of marketing. It is particularly suitable for Managers, Team Leaders and professionals who are, or may become, responsible for some aspect of marketing within an organisation that operates in a competitive market.

The course assumes no prior knowledge of marketing and will appeal equally to both the private and not-for-profit sectors.

Learning outcomes

Using real examples and cases to provide you with ideas you can apply immediately, this program will equip you with the required skills, knowledge and confidence to develop highly effective marketing strategies.

Topics will include:

Day 1

• Introduction to marketing: history, language, principles and ideas.
• Understanding the marketing planning framework.
• Why intelligence gathering is crucial.

Day 2

• The strengths and limitations of market research.
• Market research you can conduct yourself with confidence.
• Segmenting, targeting and positioning.
• Building effective marketing strategies.

Interactive learning

This course will provide you with a stimulating, hands-on learning experience, imparting valuable skills and knowledge with immediate application.

The presenter will employ a highly interactive teaching style designed to involve each participant and reinforce key concepts. Sessions may include lectures, video presentations, class exercises, team-based activities and discussions of genuine case studies from around the world.

The learning environment will be supportive at all times and you will be given ample opportunity to contribute your own ideas and experience.

Individual mentoring included

To help you make the critical transition from theory to practice the program fee includes two hours of individual mentoring.

Following the program, presenter Una Spiers will be available at the University of Adelaide Business School to meet with you (and your colleagues if you choose) to personally help you maximise the effectiveness of your next marketing plan.

Fees

The fee for one participant is $1,250
For bookings of three people, the discounted fee is $3,187
(a reduction of 15%)
For bookings of five people, the discounted fee is $5,000
(a reduction of 20%)
The course is GST free.

Early bird discount: See brochure for details

In our experience, teams attending "How to Design an Effective Marketing Plan" gain a beneficial common base for developing marketing strategies upon return to their organisation. We therefore encourage you to nominate a group and take advantage of the discounted fees.

Venue

Executive Education Unit
The University of Adelaide
Level 7, 10 Pulteney Street
Adelaide, South Australia

Accommodation

While this course is non-residential, accommodation at special rates is available at a range of nearby hotels. Please contact Amanda Bramwell for further information by phone (08) 8303 3268 or
fax (08) 8303 6140 or email.

Cancellations or Deferments

For withdrawal or deferment advice received no less than 3 weeks prior to the course start date, the full fee will be refunded. For notification received between 4 working days and 3 weeks prior to the course start date, a fee of 25% will apply. For notification received less than 4 working days prior to course start date, the full fee will be forfeited, however we will accept a suitable substitute right up to the morning of the course.

Enquiries

Amanda Bramwell