Wine Business Series
Australia makes wonderful wine. Yet the Australian wine industry has struggled for the last 10 years.
Volatile demand from export markets, a high Australian dollar and increased competition from low-cost overseas wine producers have combined in recent history to hurt wine exports. In the domestic market, the industry has been challenged to adapt to changing consumer preferences and at the same time has observed a shift of power from producers to retailers and indeed to consumers.
To compound this, an oversupply of wine grapes (and therefore an oversupply of wine) had been pushing prices downwards.
In the last 12 months, the industry has turned the corner. The Australian dollar has fallen, the oversupply has been reversed and exports have grown, largely due to premium sales and the exports to China. Following this recovery, the industry is predicted to grow to be worth $5.9 billion by 2020.
This provides many challenges and opportunities…
Do you have a healthy and profitable wine business capable of competing and thriving into the future? Is your business optimised to deal with changing global market dynamics and consumer preferences? Do you have a sustainable competitive advantage underpinned by business skills that will strengthen your brands and business? Are your staff, space and stock driving profit or eroding it?
Our Wine Business Series has been designed to provide wine business owners, marketers, managers, wine makers sommeliers and staff the skills, frameworks and knowledge they need to ensure a profitable and competitive edge in a crowded global marketplace. The short courses are also ideal for business people who are from other sectors looking to work in wine.
- Wine Writing and Communication
- Promoting You and Your Brand
- Introduction to the business of Australian wine
- Which market? Evaluating international wine markets
- Mastering Asian Wine Markets
- Leading a Cross-Generational Team
- Driving Profit
- Inventory Planning and Analysis
- Luxury Marketing
- Your Competitive Advantage in an Omnichannel Market
- Building Strategic Supply Chain Partnerships
When combined with assessment, these courses may contribute to the Graduate Certificate in Wine Business, talk to us about how this can be done.