Introduction to the business of Australian wine
- Course Overview
Introduction to the business of Australian wineTimes are good for Australia’s wine producers. You currently accounting for 82% of domestic sales, and more than $2 billion in exports. But if the tide turned, could you stay profitable?
Australia’s wine industry has a history of boom-and-bust cycles, with corresponding fluctuations in individual businesses’ fortunes. With a sound understanding of the principles at play, however, it is possible to thrive regardless.
- Key Learning Benefits
This one day program will explore:
- Domestic sales determinants
- Influences on local grape and wine production
- Profitability drivers for Australian wine businesses
- Competing wine business models as well as marketing and sales strategies
- The Australian wine policies context and industry-body roles.
- Program Structure
This program is delivered on one day during business hours.
It will provide you with a stimulating and engaging learning experience, imparting valuable skills and knowledge with immediate application.
- Who Attends
This program is designed for business owners, winemakers, managers, supervisors and any other person wanting to learn more about the Australian wine context, its challenges and drivers.
- Presenter and Facilitator
Paul van der Lee
Presenter Paul van der Lee has done everything from guiding a struggling mid-sized winery back to profitability, to being senior economics and policy advisor for the Winemakers’ Federation of Australia.
Also a former South Australian Wine Industry Association export manager, he currently runs his own wine business consultancy and lectures in the University of Adelaide Master of Wine Business postgraduate programs.
- Cancellation Policy
If written notification of cancellation is received no less than 3 weeks prior to the program start date, the full fee will be refunded. If notification is received between 4 working days and 3 weeks prior to the course start date, a 25% fee will apply. If notification is received less than 4 working days prior to the program start date, the full fee will be forfeited.
If the intended participant is unable to attend, a suitable substitute will be accepted right up to the morning of the program with no financial penalty.