Mastering Asian Wine Markets
- Course Overview
Mastering Asian Wine MarketsAsian markets are now Australian wine producers’ strongest source of export growth. But without an in-depth understanding of this complex environment, success is far from guaranteed.
It’s well known that doing business in Asia requires a greatly increased focus on relationship building. As you’ll learn in this two-day Executive Education short course, however, this is just one of many important considerations required
- Key Learning Benefits
This two day program will explore:
- What’s driving Asian wine-market growth as a whole
- The unique characteristics of developed Asian markets, such as Japan, South Korea and China
- New opportunities presented by frontier Asian wine markets
- Distinct entry challenges of the major markets
- Relative levels of risk and profitable sales potential
- The specific capabilities required for success
- Program Structure
This program is delivered over two consecutive days during business hours.
It will provide you with a stimulating and engaging learning experience, imparting valuable skills and knowledge with immediate application.
- Who Attends
This program is designed for business owners, winemakers, managers, supervisors and any other person wanting to learn more about the Australian wine context, its challenges and drivers.
- Presenter and Facilitator
Paul van der Lee
Presenter Paul van der Lee has done everything from guiding a struggling mid-sized winery back to profitability, to being senior economics and policy advisor for the Winemakers’ Federation of Australia.
Also a former South Australian Wine Industry Association export manager, he currently runs his own wine business consultancy and lectures in the University of Adelaide Master of Wine Business postgraduate programs.
- Cancellation Policy
If written notification of cancellation is received no less than 3 weeks prior to the program start date, the full fee will be refunded. If notification is received between 4 working days and 3 weeks prior to the course start date, a 25% fee will apply. If notification is received less than 4 working days prior to the program start date, the full fee will be forfeited.
If the intended participant is unable to attend, a suitable substitute will be accepted right up to the morning of the program with no financial penalty.